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The Partner Field Marketing Manager is responsible for accelerating incremental, partner:driven revenue through strategic and tactical field marketing initiatives. Reporting into the VP EMEA Marketing, this role works closely with regional/MU Go:To:Market (GTM) stakeholders, the newly formed partner success team, and key partners to design and execute marketing programs that drive pipeline, revenue, and partner engagement.
This is a hybrid strategic and hands:on role, combining regional planning, partner alignment, and performance management with day:to:day execution of partner field marketing activities.
What youll build
Key Responsibilities
Strategy and Alignment
Align partner field marketing priorities to the regional/MU Go:To:Market strategy, ensuring clear contribution to commercial objectives.
Act as the primary marketing liaison for partners within the region, ensuring joint plans are aligned to business priorities and revenue goals.
Partner closely with the partner success team to support partner:led motions, shared campaigns, and execution excellence.
Develop annual and quarterly partner field marketing plans focused on incremental revenue growth.
Execution and Activation
Plan, execute, and optimise partner field marketing programs, including demand generation campaigns, events, partner activations, and co:marketing initiatives.
Translate regional strategy into tactical, local execution that reflects partner priorities, market nuance, and customer needs.
Ensure consistent activation across priority partners while allowing flexibility for partner:specific motions.
Manage partner marketing investments to maximize ROI and revenue impact.
Partner Enablement and Readiness
Work closely with global partner marketing and sales teams to reinforce Concur value propositions, key use cases, and differentiated messaging aligned to regional/MU GTM priorities.
Collaborate with internal stakeholders (including Sales and Partner teams) to support partner readiness through campaigns, enablement assets, events, and field activations.
Focus primarily on SAP partners, building strong working relationships and tailoring field marketing and enablement programs to the SAP ecosystem and joint go:to:market motions.
Partner Engagement in SAP Concur Marketing Activities
Ensure partners are actively involved in SAP Concur direct marketing initiatives wherever possible, strengthening joint go:to:market execution and shared pipeline creation.
Identify and secure the right partners for participation in regional, MU, and local SAP Concur marketing programs, aligning involvement to strategic priorities and revenue opportunity.
Own partner recruitment, alignment, and readiness for flagship regional events, including Fusion Exchange and Concur Day, ensuring strong SAP partner representation.
Work cross:functionally with Field Marketing, Sales, and Partner teams to integrate partners into event agendas, campaigns, and customer:facing activities in a meaningful and value:driven way.
Ensure partner participation enhances customer experience, clearly reinforces Concur value propositions, and supports pipeline and revenue goals.
Measure and report on the impact of partner participation in SAP Concur:led marketing activities, using insights to refine future engagement and event strategies.
Revenue and Performance Impact
Own partner marketing co