* Raise the profile of Benenden Hospital internally and externally through high-quality written communications
* Create relevant and engaging content-including copy, video, and photography-for a variety of channels
* Develop and manage the social media content plan
* Support the PR & Communications Manager in growing awareness across local and national media, business leaders, and the medical community
* Build and support stakeholder identification and targeting activity
* Engage and influence members to consider self-pay through compelling content, including for Be Healthy magazine
* Support internal engagement initiatives, including the self-pay agenda
* Manage the Patient Ambassador Programme
* Respond to patient reviews on key platforms (e.g. Doctify, Google), escalating where appropriate
* Collaborate with marketing colleagues on the creation and production of marketing materials
* Analyse campaign performance and collate KPI data to inform future strategies
* Proofread and refine all creative copy to ensure exceptional quality and consistency
* Develop and maintain strong specialist product knowledge
* Support the marketing team with engagement events and stakeholder activities
* Work collaboratively with the wider Benenden Health marketing function
* Provide day-to-day administrative support within the department
Disability Confident
A Disability Confident employer will generally offer an interview to any applicant that declares they have a disability and meets the minimum criteria for the job as defined by the employer. It is important to note that in certain recruitment situations such as high-volume, seasonal and high-peak times, the employer may wish to limit the overall numbers of interviews offered to both disabled people and non-disabled people.
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