Overview Of Role
The Paid Social Associate Partner is responsible for planning and activation across various Paid Social.
Role Purpose
The Paid Social Associate Partner is responsible for planning and activation across various Paid Social platforms for a client or group of clients, ensuring effectiveness and helping to develop our overarching Paid Social strategy.
Associate Partner
An Associate Partner is a specialist activation position within a team and will often be the main point of contact for the client. An Associate will be a self‑sufficient, proactive person who will support the Partner on the strategy of the function, they will be responsible for product activation, effectiveness and analysis as well as quality assurance. An Associate Partner will be client facing and be responsible for the performance for a client, channel or function.
Role Responsibilities
Strategy
* Planning – forecasting and campaign planning.
* Testing – proactive testing and innovation ideas, planned on a roadmap.
* Integration – linking up with other products and disciplines, with Data & Creative products deployed as solutions.
* Review – monthly and quarterly review meetings, with high quality presentations.
Deployment
* Management – product personnel briefed, performing & motivated.
* Campaign – all activity deployed on time according to best practice.
* Performance – oversight, analysis, reaction & adaptation, with targets met.
* Communication – responding to queries & attending calls / meetings.
* Reporting – production, accuracy & commentary; punctual delivery, no errors, actionable insights.
* Quality – auditing, pacing and general checks leading to error‑free activity.
Role Details
* Reports to: Paid Social Partner
* Location: Manchester & Hybrid
* Hours / Days: 5 days per week
* Estimated Start Date: 1/05/2026
Skills & Experience Required
* 3-6+ years of Paid Social media experience.
* A positive, flexible, can‑do attitude.
* Ability to coordinate and prioritise multiple tasks simultaneously.
* Self‑motivated and proactive.
* Confident, approachable, and able to build strong relationships.
* Confidence in creating and editing compelling content.
Skills & Experience
* Significant hands‑on experience in paid social media (and at a minimum within Meta), with an understanding of best practices, product updates, and industry trends.
* A proven track record of successfully executing paid social media strategies for various clients or organisations.
* Up‑to‑date industry knowledge.
* Experience with other social media advertising platforms, such as TikTok, X (Twitter), LinkedIn, Snapchat or Reddit.
* An advanced understanding of pixel implementation and CAPI (Conversion API).
* Experience with social media analytics tools and an understanding of media attribution.
* Experience working with Excel & Google Sheets.
* Experience with PowerPoint/Google Slides.
* Experience working with data.
* Experience presenting and speaking to clients.
* Experience running DR and brand activity for clients.
Desirable
* Meta Blueprint certification
* Experience with other social media advertising platforms like Pinterest, Snapchat, or TikTok.
* Experience with social media management tools like Hunch, Spirable or Smart.ly
* Experience running feed campaigns within social media platforms.
* Understanding of measurement lift studies within social media campaigns.
* Experience with influencer marketing campaigns on social media platforms.
Expectations For All Open Partners Employees
* Follow our Employee Handbook
* Live by our values
* Smarter – Aim high, train hard, embrace next
* Faster – Learn fast, adapt fast, act fast
* Better – Think, say and do what’s best
Open Partners was founded in 2017 to be The Agency of Next. Designed to be constantly focussed on the future, we think ahead for our clients, quickly pivoting them to new areas of opportunity as they arise. Delivering marketing transformations for over 50 clients, Open Partners’ integrated Media, Data and Creative capabilities drive more accountable and effective returns for international performance advertisers. We strive to always be smarter, faster, and better – all the while upholding the very highest standards of commercial and operational integrity.
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