GTM Product Manager - Payments & FinTech Location: UK - Hybrid - 1-2 days a week in London Salary: £80-100k 10% bonus Job Type: Permanent Sponsorship: Not Available The Role: We are seeking an experienced and driven Product Manager - Go to Market Payments to join a fast paced Fintech Greenfield Programme. This role is responsible for identifying industry pain points and product opportunities, then developing and executing strategies to launch and successfully scale new payment products to market. You will define target audiences, pricing, distribution channels, marketing messaging, and sales tactics to ensure adoption and market differentiation. The ideal candidate combines deep industry knowledge, commercial acumen, and a customer-first mindset to create payment solutions that address real-world challenges. What You Will Do: Market Analysis - Research competitive landscapes, customer needs, and emerging trends in payments. Customer/Industry Insight - Identify and validate pain points through research and feedback, shaping product features and solutions. Product Positioning - Define and communicate the unique value proposition, highlighting differentiators vs. competitors. Pricing Strategy - Develop pricing models that align with value, market standards, and adoption goals. Marketing & Comms - Collaborate with marketing to build compelling messaging, campaigns, and product collateral. Sales Enablement - Equip sales teams with training, tools, and resources to successfully sell new payment solutions. Launch Execution - Lead product rollouts, customer onboarding, and adoption tracking. Performance Monitoring - Track KPIs such as acquisition, transaction volume, and revenue to optimise GTM strategy. Qualifications: Proven Product Management experience. Background in payments highly desirable. Sector expertise within Fintech, Gaming, Retail, Government, Corporate, etc. is a strong advantage.