Posted: 10h ago
The role
Assistant Director, Strategic Communications Grade 6, Permanent, Liverpool / London About the job Job summary Are you a senior communicator experienced in engaging audiences and supporting behaviour change? Can you bring your marketing skillset to bear to help charities comply with the law and the public to give with confidence? Do you know how to use insight strategically to communicate with our external and internal audiences? Can you lead teams to deliver creative and engaging digital communications and campaigns? Job Purpose : In this role you will lead our strategic communications and marketing function, deploying your significant experience to help us reach and influence charity trustees, members of the public, and our own staff. Using the full range of communications techniques, and in particular digital communications (owned, earned and paid), your teams will help us to promote good charity governance, the benefits of trusteeship, and giving with confidence. You will support the development of strategic communications as an effective regulatory and engagement tool, leading work including: the development and implementation of integrated communication campaigns increasing the engagement and reach of our owned digital channels being service owner for our digital services that engage charity trustees and the public overseeing internal communications that keeps our staff informed and engaged through a significant period of change Job description Key Responsibilities: Effectively lead the Campaigns team, Digital Communications & Engagement team, and Internal Communications team (circa 15 staff total), ensuring a positive and high-performance culture Work collaboratively working with Directors, Assistant Directors and team Heads to develop integrated communication and marketing campaigns that deliver priority areas of work and improve how the organisation communicates with trustees, the charity sector and the public As Service Owner for the ‘Engage’ Service, work with colleagues and stakeholders to develop and deliver a vision for our digital trustee engagement and our public Register of charities Work with the Internal Communications Manager and senior leaders to oversee all organisational internal communications and ensure understanding and engagement during a significant time of change for the organisation The postholder will sit on the Communications & Policy Directorate’s Senior Leadership Team (SLT) and the Commission’s Wider Leadership Team (WLT), contributing to wider management initiatives and supporting the delivery of the annual business plan Engaging and influencing stakeholders, partners and suppliers to broaden the reach and effectiveness of our communications Providing strategic leadership to our cross-directorate communications planning and evaluation, working in line with Government Communications Service (GCS) best practice Oversight and effective deployment of the organisation’s marketing budget, working in line with GCS frameworks and requirements. Person specification Ability: Proven ability to segment audiences and target them through different channels (both online and traditional) Ability to research, investigate and analyse facts and numerical data to inform and support effective decision making Ability to plan and prioritise competing demands to ensure performance targets and deadlines are met Ability to explain complex information, in a variety of media, and ensure that the information is understood by the recipient An understanding of how to inform and engage staff during periods of change Excellent written and oral communication skills Strong analytical skills Strong project management skills Experience Substantial background in successfully running integrated communication campaigns to transform the customer journey Successful track record in leading highly motivated, results driven teams Proven ability to effectively communicate complex issues in a compelling way to different audiences Proven advisor to senior audiences, building trust and credibility quickly Experience of project management including budgets, procurement processes and managing suppliers Technical Educated to degree level or with equivalent relevant professional experience Strong understanding of the different approaches to strategic communications and marketing Handling data and information sensitively in accordance with legal requirements Working knowledge of Microsoft Office applications Behaviours We'll assess you against these behaviours during the selection process: Making Effective Decisions Communicating and Influencing Managing a Quality Service Delivering at Pace Seeing the Big Picture
