Chief Commercial Officer (CCO) - Job Description
For a vet who wants to build the future of pet care, not just work in it
Ideally a UK vet (any stage of career)
Entrepreneurial commercial leader
The Opportunity
PetAware is creating the first global digital health record for pets —a lifelong, living record that follows a family pet across clinics, cities and borders.
Today:
vets make decisions without full histories
owners manage fragmented PDFs and paper
pets repeat tests unnecessarily
Our deployed platform/MVP proves a better way.
We now need a Chief Commercial Officer to convert product into national adoption and sustainable revenue.
You will work side‑by‑side with the CEO and co‑founders, owning commercial strategy and execution across the UK vet community.
Role Description
The Chief Commercial Officer will own the commercial strategy, revenue growth and market expansion of PetAware.
You will:
Develop and execute the company’s commercial business plan
Build and manage sales operations and clinic onboarding
Oversee budgeting, forecasting and resource allocation
Establish and expand key account relationships
Lead partnerships across the pet ecosystem
Align product development with real clinical needs
Represent PetAware to the profession, investors and partners
This is a C‑Suite leadership role, board‑level leadership role and a hands‑on start‑up build role .
Core Responsibilities
Deliver agreed ARR targets and growth milestones
Design pricing, packaging and go‑to‑market strategy
Build scalable sales and clinic success functions
Own budgeting, financial planning and ROI management
Create reporting for board and investors
2) Clinic Adoption
Onboard 100 pilot clinics in 12 months
Achieve 120 paying clinics by Month 18
Build trusted relationships with:
independent practices
referral and emergency centres
corporate groups
Demonstrate impact:
safer decisions through full histories
less admin, more time for pets
smoother insurance and travel processes
3) Partnerships and Ecosystem
Lead relationships with:
nutrition and pharma partners
travel and relocation providers
practice management systems
Develop ambassador and referral programmes
4) Company Building
Recruit and lead the commercial team
Translate clinical reality into product priorities
Represent PetAware at conferences and colleges
Support CEO on fundraising and strategy
Governance, Ethics and Professional Standards
PetAware is built to the standards vets expect:
UK GDPR and Data Protection Act compliance
Owner‑controlled consent architecture
Clinical decision‑support—not diagnosis
RCVS‑aligned professional ethics
Secure audit trails and role‑based access
Designed for UK/EU data portability
Trust of vets and pet owners is our foundation.
What Success Looks Like
First 90 Days
20 founding clinics live
repeatable onboarding model
Months 4–9
60 clinics using PetAware
first insurer/PMS integration
regional roadshows
first commercial hire
Months 10–18
120 paying clinics
8,000+ pets onboarded
corporate group agreement
strong ARR trajectory
Qualifications
Strong business and strategic planning capability
Proven sales and account management experience
Solid financial acumen – budgeting and forecasting
Leadership with excellent stakeholder skills
Experience building or scaling a commercial function
Background in pet care / veterinary / retail / eCommerce advantageous
Degree in Business/Management or related field; MBA a plus
Ideally a UK‑qualified vet connected to practice
Who You Are
Drive > seniority
Relationships > jargon
Credibility > corporate polish
Builder > maintainer
You don’t need to be a surgeon or practice owner.
You need to be someone vets would trust to lead change.
Commitment
Remote, Part‑time initially, UK‑based
Path to full executive leadership
Reward
Meaningful founding equity while pre‑revenue
Transition to competitive salary + ARR bonus + long‑term equity
Build the system you always wished existed for pets—while owning part of it.
Start the Conversation
Email:
elie.bitar@petaware.org
Please share:
Your story (with CV)
Why this mission matters to you
Your connection to UK/EU clinics
Experience growing ideas, teams or revenue
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