Job Title:
Employer Brand Digital
Lead
(12 month FTC)
Location:
Frimley; Surrey, Portsmouth; Hampshire, Preston; Lancashire or Glasgow. We offer a range of hybrid and flexible working arrangements – please
speak
to your recruiter about the options for this particular role
Salary:
£60,000 + depending on experience
What you’ll be doing:
Act as a subject matter
expert
to develop, maintain and optimise owned employer brand channels, including best-practice policies, processes, governance and supporting tools across international careers website and social media
Analyse
industry insights, market trends and innovation to identify short- and long-term improvements and inform the digital roadmap to support fulfilment of demand and strengthen our employer brand positioning
Provide specialist insight and advice to business units and functions to influence, support and deliver change to achieve agreed business outcomes
Lead
the delivery and optimisation of international employer brand digital journeys, enabling
candidates
to easily discover roles and move seamlessly from attraction through to application
Define, implement and govern scalable frameworks and measures to ensure consistent, high-quality delivery across regions, using insight and performance data to drive continuous improvement
Deliver high-quality, engaging content across owned channels for key audience segments, ensuring the right content reaches the right audience at the right time across organic and paid campaigns
Oversee day-to-day owned channel
management, including scheduling, A/B testing, community
management, measurement and optimisation
Your skills and experiences:
Detailed knowledge of recruitment marketing channels, namely careers websites, social media, and search engines/AI tools
Experience in driving best practice in the use and optimisation of websites and social media, including measuring performance to improve
ROI
Technical
expertise
in digital channel strategies and careers site platforms including audience segmentation and content
management
systems
Track record
of
managing
paid advertising budgets and vendor
management
Experience
managing
vendors including governance, relationship
management
and delivery oversight with digital agencies
Benefits:
As well as a
competitive
pension scheme, BAE Systems also offers employee share plans, an extensive range of flexible discounted health, wellbeing and lifestyle benefits, including a green car scheme, private health plans and shopping discounts – you may also be eligible for an annual incentive.
The Employer Brand Team:
This 12-month fixed-term contract sits within our Head Office Total Talent Centre of Excellence in Group HR, reporting to the Head of Employer Brand and Recruitment Marketing. You will play a pivotal role in shaping the digital presence of our Employer Brand, collaborating with senior stakeholders across the business—including the Director of Digital Marketing, Strategic Communications, and specialist functions such as EITS. Partnering with business unit
leads, you will take a holistic approach to our Careers website, social channels, and SEO, ensuring content and digital journeys drive impact, support inclusivity, and engagement. You will
manage
key projects, budgets, and timelines, maintaining and evolving our international careers website while embedding personalisation for critical talent audiences. This is a highly visible, fast-paced role where your work will directly influence our digital attraction strategy and deliver measurable results across the enterprise.
Why BAE Systems?
This is a place where you’ll be able to make a real difference. You’ll be part of an inclusive culture that values diversity of thought, rewards integrity, and merit, and where you’ll be empowered to fulfil your potential. We welcome people from all backgrounds and want to make sure that our recruitment processes are as inclusive as possible. If you have a disability or health condition (for example dyslexia, autism, an anxiety disorder
etc .) that may affect your performance in certain assessment types, please
speak
to your recruiter about potential reasonable adjustments.
Please be aware that many roles at BAE Systems are subject to both security and export
control
restrictions. These restrictions mean that factors such as your nationality, any nationalities you may have previously held, and your place of birth can restrict
the roles
you are eligible to perform within the organisation. All
applicants
must
as a minimum achieve Baseline Personnel Security Standard. Many roles also require higher levels of National Security Vetting where
applicants
must
typically have 5 to 10 years of continuous residency in the UK depending on the vetting level required for
the role, to allow for meaningful security vetting checks.
Closing Date:
27th February 2026
We reserve the right to close this vacancy early if we receive sufficient applications for
the role. Therefore, if you are interested, please submit your application as early as possible.
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