Location: Edinburgh Studio (Hybrid – work from home on Fridays)
Type: Full-time, Permanent
Salary: Competitive
Closing Date: 20 April 2026
How to Apply:
Please email info@kestin.co with a short introduction and CV.
About the Role
We are looking for a hands‑on Digital Marketing Coordinator to join the KESTIN team. Reporting to the Ecommerce Trading Manager, and working closely with our ecommerce, creative and brand teams, you will be the engine behind our digital presence, executing campaigns across marketing, email and web. This is a delivery‑focused role for a digitally curious specialist who can translate brand storytelling into measurable growth within a fast‑moving, independent fashion brand.
Key Responsibilities
* Build strong relationships with performance marketing partners, holding them accountable to KPIs such as ROAS, Revenue, LTV, CAC etc.
* Manage the delivery and sizing of creative assets for external agencies to ensure paid campaigns launch on time and adhering to the marketing strategy.
* Schedule and publish optimised, platform‑specific content on social platforms, to support campaigns and product launches.
* Develop and maintain weekly/monthly marketing calendars to support product launches and key brand moments.
* Work closely with our internal ecommerce and marketing team to identify opportunities to support the wider business with paid performance initiatives.
* Using Klaviyo, plan and execute campaign emails while building high‑ROI lifecycle automations (Welcome, Abandoned Basket, etc.)
* Oversee the Smile loyalty program and drive initiatives designed to increase repeat purchases and customer lifetime value.
* Monitor engagement, respond to community interactions and identify relevant content opportunities.
* Capture and curate "social‑first" assets, including high‑quality video, imagery, and user‑generated content (UGC).
* Monitor digital KPIs across all channels, providing data‑driven recommendations to optimise future content and spend.
Key Requirements
* 2+ years experience in a digital marketing or social media role.
* Experience managing social media platforms and scheduling tools.
* Familiarity with email marketing platforms (preferably Klaviyo).
* Understanding of performance marketing and conversion funnels.
* End‑to‑end knowledge of Meta & Google Ads Manager. From activation, to optimisation, testing, tracking and measurement
* Strong copywriting skills and an understanding of how to create engaging digital content.
* Excellent organisational skills and the ability to manage multiple projects and deadlines.
* Data‑driven mindset with the ability to interpret analytics and translate insights into action.
* Confident communicator who enjoys collaborating across teams.
* Creative with a good eye for design (experience with Adobe Creative Suite is an advantage).
* Working knowledge of Google Analytics and Microsoft Office, particularly Excel.
* Passionate, curious and comfortable working in a fast‑paced creative environment.
Benefits
* 30 days holiday per year (including Bank Holidays)
* Hybrid working (Fridays from home)
* Penfold pension scheme (with salary Sacrifice Option)
* Generous staff discount
* Opportunity to work closely with a small, creative team within a growing independent brand
* Exposure to all aspects of digital marketing, ecommerce and brand storytelling
About KESTIN
KESTIN is a Scottish men’s clothing brand founded by designer Kestin Hare and based in his hometown of Edinburgh. The brand was created to redefine modern Scottish design, blending innovation with heritage and functionality. The company culture is dynamic and entrepreneurial, offering opportunities for impact, creativity, and growth. Kestin values collaboration, attention to detail, and a 360 approach to problem solving.
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