Digital Marketing Executive (CRM & Social Media Focus) - Up to £32,000
Location: London based (office & site visits) with 1-day WFH
An exciting opportunity for a CRM-led Digital Marketing Executive to join a fantastic pub company. This role is primarily focused on CRM and email marketing, with additional responsibility for supporting social media activity across brand channels. You will play a key role in driving customer engagement, bookings, and loyalty through data-led marketing campaigns.
Key Responsibilities:
1. Plan, build, and deliver CRM/email marketing campaigns end to end
2. Develop and optimise automated customer journeys and personalised communications
3. Segment customer data to deliver targeted and relevant messaging
4. Manage and maintain the CRM system to ensure accurate campaign execution
5. Conduct A/B testing to improve engagement and conversion performance
6. Monitor, analyse, and report on CRM campaign results
7. Support planning and delivery of organic social media content
8. Assist in creating engaging social content including copy and visuals
9. Work closely with internal teams to align CRM and social activity with business goals
10. Stay up to date with CRM, digital marketing, and social media trends
Ideal Profile:
11. Proven experience in CRM and email marketing
12. Strong understanding of customer segmentation, automation, and campaign optimisation
13. Experience supporting social media activity
14. Analytical mindset with strong reporting skills
15. Highly organised with strong attention to detail
16. Hospitality, retail, or multi-site experience is beneficial