About Us
SINE Digital is a global leader in media, technology, and insights for the live entertainment industry. With offices in London and New York, we partner with world-class cultural institutions and global brands to drive digital and AI transformation, delivering data-led marketing strategies that maximise ticket sales, elevate brand awareness, and deepen audience engagement.
Our clients include many of the most iconic productions in the West End and on Broadway, alongside some of the world's foremost cultural organisations such as The Royal Ballet & Opera (formerly the Royal Opera House), Nederlander Theatres, LW Theatres, LW Tickets, and The Royal Court.
About The Role
We are seeking an experienced, client-facing Account Director to lead SINE Digital's strategic relationships with our UK theatre clients such as Mamma Mia The Party, Operation Mincemeat, The Hunger Games: On Stage to name a few.
This is a 6 month fixed-term maternity cover, to ensure continued excellence across our UK Theatre client portfolio.
As the most senior client lead within the UK Theatre pod, you will be responsible for driving outstanding client partnership, commercial performance, and cross-functional delivery across paid media, SEO, CRM, Data & Insights, and Technology.
This role combines strategic oversight, senior stakeholder management, and team leadership, ensuring clients continue to receive best-in-class service and results throughout the cover period.
KEY FOCUS AREAS DURING THIS COVER
Maintain and strengthen senior client relationships across key theatre accounts
Support and guide the UK Theatre client team
Ensure revenue forecasting, account performance, and operational excellence remain strong
Responsibilities
Client Relationship Management
Own senior relationships with key UK theatre and venue clients, acting as a trusted strategic partner
Lead high-quality client communication across weekly delivery, strategic planning sessions, QBRs, and senior stakeholder touch-points
Translate client objectives into tailored, multi-channel strategies and solutions
Track client satisfaction, proactively identifying risks and ensuring consistent service delivery
Oversee contractual and commercial agreements, ensuring alignment with business objectives
Represent SINE at client meetings and key industry events, strengthening partnerships beyond day-to-day delivery
Commercial & Account Growth
Manage revenue forecasting and commercial performance across the UK Theatre client portfolio
Identify immediate opportunities for account expansion and cross-service collaboration alongside specialist teams
Partner with Business Development team and senior leadership to support relevant pitch activity and sector growth
Monitor fee income and profitability, contributing to wider financial and resource planning discussions
Share market and sector insights that strengthen SINE's positioning within UK theatre and live entertainment
Media Strategy & Operational Oversight
Lead strategic briefing across internal channel teams, ensuring clear objectives, timelines, and integrated delivery
Coordinate with Paid Media teams and external partners to execute effective, efficient campaigns
Collaborate across SEO, CRM, Technology, and Data teams to develop innovative solutions beyond paid media
Oversee media planning, budget management, reporting accuracy, invoicing, and billing processes
Champion best practice in testing, optimisation, and applied learnings across accounts
Translate analytics and insights into actionable recommendations for clients
Leadership & People Development
Lead by example as the senior representative of the UK Theatre client team, inspiring accountability and excellence
Line manage, mentor, and develop Account Managers, supporting progression in client leadership and strategic thinking
Foster a positive, inclusive team environment that values innovation, collaboration, and growth
Champion cross-functional working across Client Services, Media, Creative, Data, and Operations
Contribute to internal knowledge-sharing, training, and sector thought leadership
Industry Knowledge
Maintain and develop an advanced understanding of the industries you and SINE work with, including key players and external agencies
Produce regular industry insights and client case studies to further educate the team and clients on industry learnings, insights and benchmarks
Embody a passion for the sectors in which SINE operates, with a professional curiosity and knowledge of new and emerging businesses and producing talent
Represent SINE at various industry conferences and events, building the company's presence and network
Participate in internal training sessions and knowledge-sharing initiatives to foster team expertise
Requirements
We're looking for a strategic and commercially minded leader who combines deep digital marketing knowledge with exceptional relationship-building and leadership skills. You will be confident stepping into an established portfolio, taking ownership quickly, and providing calm, senior guidance throughout this maternity cover period.
Experience & Industry Knowledge
Significant experience leading senior client relationships within theatre, live entertainment, or cultural organisations
Demonstrated success managing complex, multi-channel campaigns and senior client relationships
Proven expertise in digital marketing strategy, campaign management, and working across paid media platforms, channels, and ad formats
Prior experience in live entertainment / performing arts / theatre marketing is highly preferred
Highly strategic approach to full-funnel campaign planning and management, with an appreciation for the broader media mix
Experience in pitching, proposal development, and supporting account growth
Demonstrated ability to contribute to financial planning and profitability tracking
Demonstrated ability to translate client objectives into actionable strategies
Skills & Abilities
Strong strategic and analytical planning skills, with a track record of successful problem-solving
Excellent communication, negotiation, and presentation skills
Confidence in communicating with a broad range of key stakeholders, anticipating client needs and managing client relationships
Ability to influence and consult with stakeholders to ensure best outcomes on behalf of SINE and our clients
Collaborative and team-oriented approach, with excellent interpersonal skills
Demonstrable ability to work effectively with teams across different time zones and regions
Leadership & Accountability
Demonstrated ability to lead cross-functional teams and coordinate resources effectively
A calm, measured and mature approach to challenging situations presented by team members, clients or other stakeholders
Creative problem-solver with a proactive mindset, adept at navigating change and ambiguity
Commercial & Organisational Acumen
Commercially savvy mindset, with experience monitoring client fee income and profitability
Strong planning and organisation skills with the ability to re-prioritise as required, work with extreme accuracy and meet targets and deadlines
Technical Proficiency
Proficient knowledge of Google Drive and/or Microsoft Office Applications, especially Sheets/Excel and Google Slides/PowerPoint
Benefits
25-day holiday allowance excluding Bank Holidays, pro-rated to the contract length
3pm finish on a Friday - subject to business requirements
Health cash plan (after 3 months service)
Employee assistance programme
Hybrid working and working from home equipment allowance
Free tickets to live events