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Content strategist - senior consultant

Glasgow (Glasgow City)
Capgemini
Content strategist
Posted: 11 May
Offer description

Your Role

As a content strategist, you will be joining our growing Digital Excellence team. We are passionate about user-centered design, critical thinking, problem solving and designing and building digital services and products.

You will shape the strategic direction, maturity, and impact of content across our UCD capability; leading teams, developing capability, and embedding high-quality, inclusive content practices across complex digital programmes.


What You’ll Do


Content strategy & planning

* Develop content frameworks, messaging hierarchies, tone of voice guidance, and editorial standards
* Define end-to-end content strategies aligned to business goals, user needs, and brand principles
* Lead content audits, gap analyses, and roadmap creation
* Establish content governance models, authoring workflows and approval processes
* Integrate responsible and sustainable AI content creation into workflows


Deliver user-centered products and services

* Set clear content vision and direction across end-to-end journeys
* Ensure research, analytics, and service data is used continuously to improve content
* Champion accessibility, inclusive design, and standards compliance


Working with clients and growing our business

* Build trusted relationships with senior client stakeholders
* Lead and contribute to bids, proposals, and pitches
* Ensure content design work is well scoped and resourced
* Support thought leadership and proposition development
* Lead our teams
* Mentor and coach designers, fostering a culture of collaboration, innovation, and continuous improvement
* Recruit, develop, and retain top content professionals aligned with business needs, ensuring growth of the Content Design capability
* Support us in nurturing the design community through training, events, and capability development initiatives


Your Profile

* Experience in hands-on delivery and team leadership, ideally within a consulting or agency environment
* Confident working with content in agile, iterative environments and collaborating closely with technical and delivery teams
* Proven experience managing and leading designers
* Strong stakeholder and client management skills, with experience presenting to and influencing senior audiences
* Proven track record of developing and growing design talent, fostering a high-performing and inclusive team culture
* Experience establishing and refining UCD processes from shaping the strategy to scaling and improving ways of working
* Experience using AI tooling such as Claude, ChatGPT


What You’ll Love About Working Here

* Work as part of a collaborative, cross-disciplinary design community shaping digital transformation for major public and private sector clients
* Play a central role in growing our design capability and influencing the future of design at Capgemini Invent
* Access to ongoing training, certifications, and professional development opportunities
* A hybrid working model that promotes flexibility, balance, and collaboration


Location and Work Arrangement

Whilst you will have London, Manchester, or Glasgow as an office base location, you must be fully flexible in terms of assignment location, as these roles may involve periods of time away from home at short notice.


Compensation and Benefits

We offer a remuneration package which includes flexible benefits options for you to choose to suit your own personal circumstances and a variable element dependent on grade and on company and personal performance.


Legal and Regulatory Compliance

* Capgemini is proud to be a Disability Confident Employer (Level 2) under the UK Governments Disability Confident scheme. As part of our commitment to inclusive recruitment, we will offer an interview to all candidates who:
* Declare they have a disability, and
* Meet the minimum essential criteria for the role.
* Please opt in during the application process.


Application Process

In order to commence a role with Capgemini UK plc you will be required to provide documentary proof prior to joining the Company that you are entitled to live and work in the UK.


More Information

More information is available at: https://www.capgemini.com/gb-en/service/invent/


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