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As Head of Amazon, you will own the end-to-end strategy, execution, and performance of our Amazon channel globally. You’ll be responsible for driving revenue growth, optimizing operations, and improving profitability across all Amazon regions (e.g., US, UK, EU, and future expansions). This is a critical leadership role at the intersection of sales, marketing, supply chain, and analytics — perfect for someone who thrives in a high-growth, hands-on, entrepreneurial environment.
What you’ll be doing
* Own the Amazon P&L globally, delivering against our new family growth targets in all marketplaces
* Develop and execute marketplace strategies across 1P, 3P, hybrid, or vendor negotiations as appropriate by region
* Lead international expansion initiatives
* Collaborate with eCommerce & Market teams on pricing & promotional strategy
* Optimise all levers of the Amazon flywheel — from search and SEO to reviews, pricing, and conversion
* Partner with the Performance Marketing team to develop our AMS / Amazon Ads strategy and budget, driving performance via DSP, Sponsored Products, and Display
* Lead on A+ content, Brand Store, and digital shelf optimisation to maximise visibility and conversion
* Partner with supply chain to ensure forecast accuracy, stock availability, FBA optimisation, and demand planning
* Monitor account health, resolve operational issues, and ensure compliance with Amazon policies
* Lead improvements in margin and operational efficiency, including chargebacks, fees, and contributions
* Manage and grow a high-performing Amazon team and agency partners
* Work cross-functionally with product, finance, creative, and customer service to align on execution plans
* Report on KPIs, trends, and insights to inform broader channel strategy
What you’ll bring
* 7+ years of experience managing large-scale Amazon businesses (Vendor Central, Seller Central, or both), ideally in a fast-paced, entrepreneurial scale-up environment
* Excellent financial acumen, including budget management and P&L responsibility
* Proven track record of delivering revenue growth and improving Amazon profitability at scale
* Deep understanding of Amazon advertising, algorithm dynamics, and best practices
* Strong analytical skills with the ability to interpret data and make data-driven decisions. Proficiency in tools such as Excel, Helium 10, Jungle Scout, DataHawk, or similar is a must
* Experience managing international Amazon marketplaces (US, UK, EU minimum; APAC a plus)
* Demonstrated ability to lead cross-functional teams and collaborate with global counterparts
* Bachelor's degree
* Ability to think on your feet, and learn fast
* Salary: £85,000 - £95,000 based on experience
What you can expect from Yoto
* Flexibility: Hybrid working - 1 day a week in our London office on average, with the option to come in more. Our ‘work from anywhere’ policy allows you to work from a different location for up to 6 weeks each year. Summer Hours policy applies June–August.
* Financial: Income Protection for long-term sickness (up to 2 years), company sick pay, Life Assurance from day one, Workplace Pension with up to 3% employer contributions, and a generous employee referral bonus scheme.
* Health & Wellness: Private Medical Insurance via Aviva, Wellbeing Allowance, 24/7 EAP through WeCare, Dental guidance via Toothfairy, and Bike to work scheme.
* Time Off: 25 days of holiday per year plus bank holidays, birthday off, and extra holiday days after years of service (up to 5 additional days). Sabbatical policy offering up to 3 months of unpaid sabbatical after 4 years.
* People & Planet: Family-friendly leave options, including enhanced maternity, paternity, adoption, fertility, pregnancy loss, and carers leave. Nursery savings scheme available.
* Perks: Yoto player and starter pack of cards, regular socials, and YotoFest.
Equity and Diversity
At Yoto, we strive to create a world where childhood is rich with discovery and joy. We value flexibility and give our team the freedom to balance life and work. We’re committed to fostering a safe, diverse, and inclusive environment where all individuals feel valued and supported. Our DEI group holds bi-monthly forums to elevate diverse voices and perspectives, ensuring everyone at Yoto is heard, respected, and appreciated. We celebrate differences and share audio content from a diverse community of creators. We invite candidates from all walks of life to explore opportunities with us.
Please only apply or engage with Yoto jobs posted on our careers page (careers.yotoplay.com or careers.yotoplay.com/en). All correspondence from our Talent team will come through Teamtailor, our application tracking system.
Seniority level: Executive
Employment type: Full-time
Job function: Other | Industries: Consumer Electronics
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