About SpudBros Express
SpudBros Express is a modern QSR brand built around quality, community, and unmistakable personality. With a growing UK footprint and ambitious expansion plans across self-owned and franchised locations, we are focused on building a brand that performs just as strongly in-store as it does online.
In-house dining and takeaway sit at the heart of our model, with delivery playing a supporting role. Our customers are Gen Z and Millennials who expect more than just good food – they expect energy, authenticity, and connection.
The Role
We are looking for a senior Brand Manager to lead and activate the SpudBros Express brand across the UK. This is a strategically important role focused on driving brand impact at scale, combining clear commercial objectives with best-in-class execution.
You will lead the brand agenda across the UK, with a strong focus on marketing performance, local store activation, and consistent brand expression across both self-owned and franchised locations. While this role does not initially have direct reports, you will work through strong cross-functional partnerships with Operations, Franchise Support, and external agencies to deliver brand outcomes.
This role is ideal for someone who thrives in fast-paced QSR environments, understands the realities of stores, and knows how to turn a brand into measurable growth.
Key Responsibilities
Brand & Marketing Leadership
* Evolve and refine the SpudBros Express brand voice, visual identity, and customer-facing expression across all channels in close collaboration with the creators and other stakeholders.
* Act as a steward of the brand, setting clear principles and guidance to support strong execution by internal teams and franchise partners.
* Balance brand consistency with local relevance, enabling stores to execute campaigns and activations that resonate locally.
Brand Performance & Growth Impact
* Lead the planning and deployment of the UK brand and marketing budget across internal and external channels.
* Drive strong brand and commercial performance across:
o Sales uplift and footfall growth
o Brand health and consideration
o Customer advocacy (NPS)
o Campaign effectiveness and ROI
o Loyalty engagement and repeat visits
* Use data and insight to continuously optimise campaigns, channels, and spend.
Local Store & Franchise Marketing
* Design, refine, and roll out local store marketing playbooks, toolkits, and launch frameworks.
* Support both self-owned and franchised locations equally, working directly with franchisees where needed.
* Support franchise partners with clear playbooks, toolkits, and campaigns that enable strong local execution while protecting the brand.
Campaigns, Menu & Product Storytelling
* Lead the end-to-end development of major UK brand campaigns, from insight and idea through to execution across in-store, digital, PR, and partnerships.
* Play a key role in menu development, naming, and product launches, ensuring strong storytelling and commercial appeal.
* Ensure in-house dining and takeaway experiences are consistently brought to life in-store.
Digital, Social & Community
* Work closely with other stakeholders on the brand’s social media and community-building strategy at store level, with a strong focus on Gen Z engagement.
* Drive and facilitate effective use of UGC, creators, and influencer partnerships at a local franchise level in collaboration with the brand creators.
* Ensure digital channels actively support footfall, loyalty, and repeat visits – not just awareness.
Agency & Cross-Functional Leadership
* Manage the day to day relationship with our creative, social, and PR partners.
* Work cross-functionally with Operations, Tech, Finance, Supply, and Franchise teams to ensure brand initiatives are operationally realistic and commercially sound.
* Act as a trusted brand partner to senior stakeholders across the business.
What We’re Looking For
Experience
* Extensive marketing and brand experience within QSR or high-volume hospitality.
* Proven track record of driving brand-led commercial growth, ideally in multi-site or franchised environments.
* Strong experience managing agency partners and marketing budgets.
* Hands-on experience with store-level marketing and local activation.
Skills & Mindset
* A builder and optimiser: with strong instincts for what will resonate culturally, commercially, and locally. then relentlessly improve it.
* Commercially sharp, data-informed, and comfortable being accountable for results.
* Deep understanding of Gen Z and Millennial consumers.
* Confident operating in a role with high ownership and influence, but no initial team.
* Pragmatic, collaborative, and comfortable working close to operations.
Progression
This role is designed to grow. Over the next 24–36 months, there is a clear pathway for this position to evolve into Head of Brand, with increased scope, team leadership, and potential international involvement as SpudBros Express scales.
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