Social Media Manager – North, Malmaison & Hotel du Vin
Salary: Competitive Salary & Benefits
Location: Flexible across North of England – Hybrid, with regular travel to hotels
With 37 inspiring lifestyle hotels across the UK, Malmaison & Hotel du Vin offer unparalleled sophistication, tailored service, and authentic experiences. Each property tells a unique story, combining timeless elegance with modern luxury.
What You’ll Be Doing
* Own the social content strategy and calendar for your region, aligned with the overarching brand(s) strategy.
* Plan, capture, edit and post original content across Instagram, TikTok, Facebook and other relevant channels.
* React to trends and opportunities in real‑time, identifying ways to make our hotels part of the wider cultural conversation.
* Partner with hotel teams to capture local content, support events and surface unique stories.
* Maintain a consistent tone and visual identity across all posts, reflecting the distinctive styles of Malmaison and Hotel du Vin.
* Support influencer activity on a regional basis in collaboration with the PR & Social Lead.
* Use scheduling and monitoring tools to track performance and engagement, reporting insights back into the wider team.
* Stay on top of platform changes, content trends and competitor activity, bringing fresh ideas to the table.
What We’re Looking For
* Working knowledge of both organic and paid social.
* Proven experience managing and creating social content for a lifestyle, hospitality or guest‑facing consumer brand.
* Confident using social scheduling and analytics tools such as Brandwatch, Sprout Social, Sprinklr or Hootsuite.
* Platform‑native knowledge of Instagram, Pinterest, YouTube, Facebook and TikTok, with a strong grasp of content formats and algorithm trends.
* Skilled at filming and editing on mobile apps, with a good eye for framing, pacing and narrative.
* Clear communicator with the ability to build relationships across different hotel teams and departments.
* Self‑motivated and able to work independently while staying connected to the central team.
* Ability to work collaboratively with various departments and stakeholders, fostering strong relationships internally and externally.
* Strong organisational skills and attention to detail, with the ability to meet deadlines in a fast‑paced environment.
* Comfortable travelling regularly within your region to stay close to what’s happening on site.
In Addition To Competitive Rates Of Pay We Offer
* Heavily discounted Staff Room Rates at Malmaison, Hotel du Vin with rooms available from £65 per night.
* Discounted Friends and Family Room Rate with 50% off best available rate.
* 35% off your bill when you dine in our Brasseries and Bistros.
* Fully funded Apprenticeship programmes that support you in developing your career.
* High Street Discounts on a range of high street shops, experiences, holidays and much more.
* Cycle to work scheme – save up to 40% on a wide range of bikes.
* Referral schemes that pay up to £1,500 (just for getting your mates jobs!).
* We also offer complimentary stays on your 1st, 3rd and 5th anniversary with Dinner, Bed & Breakfast.
* Employee Assistance Programme – free, confidential advice available 24/7 to you and your family.
Our Sustainability Goals
* 100% of our electricity is generated using renewable energy with most of it coming from wind farms around the UK.
* We recycle a minimum of 70% of the waste from our hotels, a target achieved by everyone in the hotel focusing on the waste we produce and championed by our Sustainability Council.
* We have moved to a chemical‑free cleaning system in our bedrooms and public areas and an enzyme‑based eco‑friendly system for our kitchens.
* Volunteer for sustainable charities 2 days per year on full pay instead of your normal workplace.
Malmaison & Hotel Du Vin are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation or age.
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