Job Title: Head of Growth Marketing
Location: London / Stroud (Hybrid), occasional US travel
Reports To: CEO / COO
Direct Reports: CRM Manager, Social Media Marketing Manager, Newsletter Editor, Freelance Videographer
Salary: £70k to £100k, dependent on experience
About The Company
Our client are on a mission to liberate everyone from the limitations of today’s financial system. Founded in 2015, they empower their clients to buy, save, send, and spend allocated gold – with the convenience of a Mastercard. As inflation rises and markets fluctuate, gold remains a trusted store of value.
This is a hugely exciting time to join this business as their first-ever Head of Growth Marketing, leading the team into a new era of brand expansion and commercial performance.
Role Summary
This is a senior, strategic role for an experienced marketing leader with a deep understanding of regulated environments and performance-driven marketing. You will lead the development and execution of our client’s full-funnel marketing strategy, ensuring compliance with FCA regulations while driving brand awareness, customer acquisition, engagement, and revenue.
You’ll lead a high-performing team across CRM, content, digital, and videography—using data, creativity, and innovation to accelerate growth and market presence.
Key Responsibilities
Strategy & Performance Marketing
* Define and deliver Glint’s marketing strategy in line with company goals
* Design segmented campaigns across paid media, organic, content, and CRM
* Lead data-driven decision-making to optimise ROI and user engagement
* Analyse trends and competitor activity to refine growth strategies
* Report performance to executive leadership using clear metrics and insights
Brand & Positioning
* Own and evolve the Glint brand to align with its purpose and audience
* Ensure all brand messaging is consistent across channels and touchpoints
* Manage agency and partner relationships to deliver impactful campaigns
* Drive brand awareness and improve NPS through consistent brand execution
Channel & Content Leadership
* Oversee digital marketing (social, paid, SEO, email, partnerships)
* Lead and support the team to deliver compelling multimedia content (inc. video)
* Manage newsletter content and distribution strategies
* Lead CRM campaigns and automation to drive retention and upsell
Cross-functional Collaboration
* Work closely with Compliance to meet FCA, GDPR, and Consumer Duty obligations
* Collaborate with Product, Operations, and Business Development to align messaging
* Influence commercial decisions with marketing data and customer insights
Team Leadership & Development
* Build a high-performing, collaborative team culture
* Set objectives and development plans for direct reports
* Provide mentorship, feedback, and upskilling across the team
* Manage freelance and agency partners effectively, on time and budget
️ Compliance & Regulatory Oversight
* Ensure all marketing materials comply with FCA, TCF, GDPR, and Consumer Duty
* Maintain marketing procedures to uphold regulatory standards
* Work with Compliance team to audit content and stay aligned with industry rules
* Ensure monthly training is completed and compliance feedback is implemented
* Champion “Good Outcomes for Customers” by using NPS data to guide messaging
Skills & Requirements
* Degree in marketing or related field (or equivalent experience)
* Proven experience in a senior marketing role (ideally in fintech or regulated space)
* Deep understanding of FCA, GDPR, Consumer Duty, and financial promotions
* Strong leadership skills with experience managing teams and budgets
* Confident with digital marketing tools, analytics platforms, and CRM systems
* Strong written and verbal communication skills
* Ability to thrive in a fast-paced, scale-up environment
Perks & Benefits
* 25 days annual leave + bank holidays
* EMI share option scheme
* Flexible working & core hours
* Birthday day off
* Enhanced family-friendly leave
* Salary sacrifice pension scheme
* Employee Assistance Programme (EAP)
* Access to mental health & wellbeing resources
* Paid quarterly team dinners and events
* Team competitions, rewards, and prizes
* Online training and e-learning access
Ready to make your mark in this exciting scale-up?
Apply now and join an exciting global business leading the way in their field. #J-18808-Ljbffr