Overview
Location: Kent & Susexx (travelling nationally required)
Salary: £50,000 per annum
Are you a strategic, creative, and results-driven marketing professional looking to make a real impact in healthcare recruitment? We are looking for a Head of Marketing to own the marketing function and drive growth by connecting healthcare professionals with employers who need them most. This is a fantastic opportunity for someone with strong digital marketing expertise and a passion for brand building to lead campaigns that make a difference in people’s careers and healthcare services.
What You'll Be Doing
Responsibilities
* Develop and deliver marketing strategies that attract both healthcare professionals (nurses, support workers, healthcare assistants) and healthcare providers.
* Lead multi-channel campaigns (SEO, PPC, social, email, content) to generate leads and increase brand visibility.
* Create compelling campaigns to engage candidates, from showcasing job opportunities to running virtual events and webinars.
* Support client acquisition and retention with tailored marketing collateral and nurturing campaigns.
* Produce content (blogs, newsletters, whitepapers) that speaks directly to the needs of candidates and employers.
* Monitor multi campaign performance, analyse ROI, and provide insights to shape future strategy.
* Safeguard our brand reputation by ensuring compliance with industry regulations, GDPR, and ethical standards.
Essential
* 4–6 years of marketing experience, ideally within recruitment, staffing, or healthcare.
* Strong knowledge of digital marketing tools (Google Ads, LinkedIn, Indeed, CRM, email marketing).
* Proven success in lead generation, campaign management, and driving measurable results.
* Excellent communication, copywriting, and storytelling skills.
* Organised, proactive, and able to manage multiple projects at once.
* Availability to travel nationally.
Desirable
* Experience in healthcare recruitment or healthcare sector marketing.
* Knowledge of compliance standards within healthcare and recruitment.
* Familiarity with marketing automation platforms (e.g., Logic Melon).
* Event/webinar management experience.
* A professional marketing qualification (CIM or equivalent).
Why join us?
* Be part of an organisation that's making a difference in healthcare every day.
* Lead the marketing strategy with autonomy and creativity.
* Work in a supportive, collaborative team environment.
* Opportunities for professional growth and development.
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