HaysMac is an award-winning firm of chartered accountants and tax advisors, with 40 partners and over 500 staff, providing advice and services to entrepreneurs, fast-growing and owner-managed businesses, charities and not for profit organisations across the UK and internationally. From our trainees to our partners, our culture of support and progression means we grow together as one firm to best help our clients.
This role is an exciting opportunity to support HaysMac’s go to market strategy through driving the firm’s social media presence and playing a pivotal role in achieving the ambitious firmwide growth strategy.
The Social Media Manager will use the very best in creativity and logic to produce social strategies that will bolster the firm’s outputs. The digital landscape will be your playground but specifically social media platforms.
Developing a strategy to raise the firm’s profile, you will also be responsible for developing and executing paid social campaigns that drive sales, build brand awareness, and engage audiences. You will optimise performance marketing activities, ensuring efficiency and effectiveness through testing, audience targeting, and creative format innovations. Collaborating closely with the wider Marketing and BD team, you will integrate paid social strategies with organic initiatives and provide insightful reporting to key stakeholders.
Responsibilities
Strategy & Planning
* Develop and execute creative social media strategies for our sectors, markets and service lines, in addition to firmwide initiatives.
* Working with the Marketing Assistant, oversee content calendars, campaigns, and posting schedules across platforms.
Content & Community
* Create engaging social media content aligned with brand tone.
* Collaborate with internal teams to promote life at HaysMac with the objective of talent attraction.
Performance & Reporting
* Track campaign performance using analytics tools.
* Provide insights and recommendations for future campaigns.
* Ensure comprehensive reporting across platforms.
Client & Campaign Management
* Manage client communication.
Training
* Share best practice with partners and staff to optimise profiles and effectively use LinkedIn
* Develop and deliver a training plan to Marketing colleagues, comprising best practice, top tips and tone of voice to ensure optimal results from social media activity.
You will be strategic and client focused, able to grasp both the firm’s and markets needs and develop relationships with key stakeholders.
The Candidate
Skills and experience we’re looking for:
* Experience managing paid social campaigns across multiple platforms, delivering sales and engagement objectives.
* Proven ability to optimise and manage paid social activity, working with agencies, and creative teams to implement best practices.
* Experience leveraging first-party data, audience segmentation, and creative testing to drive performance.
* Strong ability to analyse performance insights and translate them into actionable recommendations.
* Solid knowledge of Social Media Management with a portfolio to back up.
* Solid knowledge of social media platforms, particularly LinkedIn, X and Instagram.
* Strong content creation skills, including copywriting and visual storytelling.
* Good analytical skills with the ability to break down campaign data to prepare reports.
* Good knowledge of scheduling and reporting software’s (Hootsuite etc).
* Good understanding on how to set up and manage paid campaigns.
* Previous experience of upskilling team members and colleagues.
Behavioural competencies
* A self-starter and highly organized
* Ability to effectively time-manage multiple competing deadlines and stakeholders
* Commercially aware, sensitive to concerns and needs of internal and external clients
* Confidence: professional, articulate and ability to challenge
* Attention to detail a must
* Resilient, persistent, persuasive and assertive
* Ability to build good relationships