Digital Marketing Analyst (Maternity Cover)
Job Location: Central London | Hybrid
Salary: £30,000-£35,000 (January 2026 - 16 August 2026)
Introduction
I'm recruiting on behalf of a specialist banking client looking for a Digital Analyst to join their RBL Marketing team on a fixed‑term maternity cover contract. The role supports the Senior Marketing & Communications Manager in driving digital acquisition across savings products, improving website performance, and optimising the Bank's digital onboarding journey.
Key Responsibilities
* Implement Google AdWords (including AI mode), monitor impressions, CTR, and conversion rates.
* Analyse campaign results and recommend optimisation actions.
* Manage advertising performance on comparison sites (e.g., Moneyfacts).
* Support delivery of the Bank's SEO strategy with the digital agency.
* Improve website UX, UI, navigation and landing pages to increase conversion rates.
* Maintain and optimise digital onboarding forms (Zoho Forms).
* Enhance page titles, internal links, backlinks and overall site architecture.
* Report on SEO and CRO performance using Google Analytics.
* Deliver email campaigns using Spotler Mail+ and report against industry benchmarks.
* Monitor social media click‑through and engagement metrics.
* Produce contact lists for business and charity sectors for future product marketing.
Requirements
Essential
* 1–2 years' experience in a marketing or communications role (financial services beneficial).
* Strong MS Office skills (Word, Excel, PowerPoint).
* Knowledge of WordPress or similar CMS, Google Analytics, Google AdWords, UX/UI collaboration, email marketing tools (Pure360, Mail+), keyword and backlink tools (e.g., Semrush).
Technical Understanding
* Website crawling and indexing principles.
* Easy‑to‑index content and HTML alt attributes.
* Internal/external link structures, anchor text, and backlink strategy.
* Experience improving website usability, navigation and conversion.
Desirable
* Degree in Marketing or related discipline.
* Experience in banking or financial services.
Seniority Level
Associate
Employment Type
Full‑time
Job Function
Marketing
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