60-80k
Hampshire
VR/10551
A fantastic opportunity has arisen for a highly skilled, commercially driven marketing leader with B2B Saas experience, to join an award-winning B2B SaaS company who work with some of the biggest names in property and real estate. The organisation is expanding and this position will play a key part in strengthening their leadership team
The Marketing Manager/Director will be responsible for brand, positioning and inbound demand across two established B2B SaaS platforms
This role requires senior thinking and hands-on execution. The Marketing Manager/Director must be comfortable shaping narrative at leadership level and reviewing campaign copy the same day. You will work directly with the CEO and be accountable for measurable revenue impact
Role and responsibilities:
Own brand identity, messaging and market narrative across all markets
Define clear vertical positioning for Housing, Commercial and related sectors
Differentiate proposition clearly against competitors
Product marketing - own messaging frameworks for both platforms
Lead feature and product launch positioning
Design and execute a quarterly and annual campaign roadmap
Own website strategy, SEO, paid channels and inbound demand programmes
Work closely with the Sales Director on enablement, messaging and campaign priorities
Collaborate weekly with the Growth Manager on ICP alignment and funnel performance
Participate in monthly Growth & Marketing reviews focused on ROI and channel decisions
Lead and elevate existing Social, SEO/PPC and Design resources
Move marketing from reactive output to strategic positioning
Skills and experience required:
8+ years in B2B SaaS marketing
Experience scaling ARR in a high-growth environment (30%+ YoY)
Demonstrable ownership of marketing-sourced pipeline KPIs
Experience launching vertical GTM initiatives
Strong product marketing capability
Experience working closely with Sales Directors in enterprise-led environments
Experience leading small teams (3-7 people)