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E-COMMERCE DIGITAL MARKETING MANAGER - PAID SOCIAL - BASKETBALL BRAND, Gloucester
Client:
House Of Fashion Associates
Location:
Gloucester, United Kingdom
Job Category:
Other
EU work permit required:
Yes
Job Views:
3
Posted:
04.06.2025
Expiry Date:
19.07.2025
Job Description:
Location: Central Manchester
Head Office Based
Brand: D2C - Basketball
The legendary AND1 basketball brand is back.
We’re seeking a tech-savvy, data-driven, and creative E-Commerce & Digital Marketing Manager to accelerate D2C growth across the UK & EU.
If you are an expert in Paid Social and e-commerce strategy, this is your chance to make a significant impact on an iconic basketball lifestyle brand.
What You’ll Do:
* Website Management: Oversee e-commerce site development with third-party developers, optimize navigation, collections, UX, and product launches, and align online product drops with inventory & marketing priorities.
* Digital Marketing & Paid Social: Plan, launch, and optimize campaigns on Meta, TikTok, Pinterest; conduct A/B tests, audience segmentation, bidding strategies; monitor metrics, deliver insights, manage budgets; collaborate with creative/content teams; deliver performance reports & sales forecasts; manage marketing calendar and online trading budget; track trends.
* Inventory Management: Coordinate with merchandising and logistics teams; ensure site readiness for launches and promotions.
What You’ll Bring:
* 4+ years in e-commerce or digital marketing (sportswear or footwear preferred)
* Proven success in Paid Social advertising (Meta Ads, TikTok Ads, Pinterest)
* Deep experience with Shopify/Shopify+
* Proficiency in Google Analytics, Ads Manager, Meta Business Suite
* Strong performance marketing mindset focusing on ROI, conversions, and CPL
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