International Sales Director - DIY
Do you have a strong track record of driving international sales across European and Middle Eastern markets?
Have you led international distributor networks and influenced commercial strategy at a global level?
Are you an accomplished commercial leader within the consumer goods sector looking to take your next step?
MacGregor Black is partnering with a Leading Consumer Brand in the search for an International Sales Director - DIY. This is a permanent role with global scope, offered on a remote basis.
As the International Sales Director, you will take full ownership of international commercial performance outside of the UK, with a focus on expanding market presence, optimising distributor relationships, and driving long-term revenue growth. This role will report into the VP of International Sales and play a key part in shaping the company’s global sales strategy.
Key Responsibilities:
* Define and deliver the international sales strategy across Europe, the Middle East, and other priority global regions.
* Own the international P&L and be accountable for meeting or exceeding revenue and margin targets.
* Lead and develop high-performing relationships with distributors and channel partners.
* Identify and secure new business opportunities and untapped markets, in line with strategic goals.
* Oversee the launch of new products internationally, working cross-functionally with marketing, regulatory, and operations teams.
* Create and implement annual business plans with distributors to ensure sustainable growth and alignment with brand objectives.
* Ensure commercial terms, pricing, and trade agreements are optimised for profitability and market competitiveness.
* Regularly report market trends, forecasts, and performance updates to senior leadership.
* Represent the business at key global trade shows, distributor meetings, and strategic industry events.
* Champion the brand’s values and ensure partners deliver consistent brand execution across all markets.
What We’re Looking For:
* Extensive experience in senior international sales leadership roles within consumer goods, FMCG, DIY, Outdoor, or Consumer Electronics.
* Proven track record of managing complex distribution networks and driving sustainable growth in international markets.
* Strong commercial and strategic acumen, with the ability to lead and influence across departments and cultures.
* Skilled in negotiation, partner management, and market expansion.
* Results-driven, entrepreneurial, and able to operate both strategically and hands-on when required.
* Excellent leadership, communication, and stakeholder management skills.
* Self-motivated and comfortable with a remote setup, with the ability to travel internationally as needed.
* Strong proficiency in Microsoft Office, particularly Excel and PowerPoint.
If you’re a commercially minded sales leader with the experience and ambition to shape international growth for a high-performing brand, we’d love to hear from you.
For more information, please contact Lewis Millican today.