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National account manager - wholesale / cash & carry

Cardiff
FMCG Selection
National account manager
Posted: 6 November
Offer description

Company


A leading family-owned British confectionery manufacturer with a long-standing reputation for producing great-tasting products enjoyed by millions of consumers across the UK. Over the years, the business has grown into one of the country’s foremost producers of branded and private-label confectionery, supplying major retail, wholesale, and foodservice channels.


Their portfolio includes a range of instantly recognisable household brands, known for bold flavours, consistent quality, and a loyal customer following. The company combines the agility of a privately owned business with the scale and professionalism of a major FMCG group, offering a collaborative and fast paced culture built on partnership, integrity, and innovation.


Role


An exciting opportunity has arisen for an experienced Wholesale National Account Manager to join a dynamic and ambitious confectionery manufacturer.


Reporting directly to the Sales Director, you’ll be responsible for managing and developing key wholesale customers, including Bestway, Confex, NBC, Unitas & Costco, driving both sales growth and profitability across a portfolio of leading snack brands.


Key responsibilities:


* Full P&L accountability for designated wholesale accounts.
* Delivering growth in line with company targets and strategic brand objectives.
* Building and maintaining strong customer relationships while identifying new business opportunities.
* Leading joint business planning, negotiations, and promotional activity.
* Working cross-functionally with supply chain, finance, and marketing teams to ensure excellent execution.
* Using insight and data to inform strategy and deliver continuous improvement.


Requirements


* Proven experience managing major wholesale accounts such as Bestway, Booker, or similar.
* Background in a branded FMCG category, ideally within impulse-led sectors (snacking, confectionery, soft drinks, etc.).
* Strong commercial and negotiation skills, with a track record of delivering profitable growth.
* Analytical and strategic thinker, able to work independently and influence at all levels.
* Full UK driving licence and willingness to travel nationwide.


Location


This is a home-based role, with regular travel to customers and occasional visits to head office.


Benefits


* Salary: £55,000 – £65,000
* Bonus
* Car Allowance: £6,500
* Health Cover, Pension & Life Assurance
* 33 Days Holiday (including bank holidays)


How to Apply


To discuss this opportunity, please contact:

Aidan Goodall – FMCG Selection

📞 01943 667280

📧 aidan@fmcgselection.co.uk

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