Senior Marketing Executive | Onsite | Northampton NN4
Competitive Salary + 10-15% Annual Bonus
The Senior Marketing and Design Executive will play a central role in generating an effective stream of leads into the business whilst driving Portman’s brand recognition. Responsible for creating and managing successful multi-channel marketing campaigns, as well as day-to-day management of the business websites for Portman as well as Portman Group’s sub-brands, the Senior Executive will work across a broad array of marketing activities to promote Portman’s services and finance solutions to targeted audiences.
To be successful in the role, we are looking for someone who has knowledge of technical and content SEO, working knowledge of email and social media marketing, and is a competent user of the Adobe Creative Suite.
Responsibilities
* Produce general finance and sector-specific multichannel campaigns that professionally represent the Portman brand and maximise lead generation. Including but not limited to Email, Direct Mail, Exhibitions, Social Media, Article writing, and website content.
* Lead SEO of the Portman Finance Group websites, analysing performance and running SEO reports, making both technical and content improvements. Liaising with our web developer to make improvements to the functionality and CRO of the site.
* Contribute to the production or running of exhibitions, which may include attendance.
* Designing or amending where necessary, company printed material and customer documentation templates.
* Contribute to the production of advertising material for both online and offline campaigns.
* Produce vendor support material to help suppliers promote our financial offering.
* Analyse the effectiveness of Marketing campaigns via both our CRM and other analytical tools, including Google Analytics.
* Any other appropriate job duties in line with the associated skill and experience of the post holder.
Skills and experience required
* 4yrs+ Previous experience in a Marketing role with a focus on sales or lead generation.
* Experience of email marketing and general copywriting
* Can draw on a creative side for both design and copy.
* Working knowledge of Adobe Creative Suite is mandatory.
* Working knowledge of analytical tools is desirable.
* Commercial focus, with excellent communication skills.
Personal Attributes
* Has a drive to achieve measurable results.
* Good commercial decision-making skills and critical thinker.
* Ability to remain calm under pressure and meet deadlines.
* Strong organisational skills and attention to detail.
* Thrives in a fast-paced environment.
* Pro‑active approach to problem‑solving with an enthusiastic and can‑do attitude.
* Competitive basic and annual bonus
* Enhanced annual leave increasing with length of service
* Vibrant, high‑spec office environment
* Salary sacrifice pension
* Quarterly all‑staff events and dynamic culture
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