Our Culture
We love what we do. We’re all in. It’s how we have accomplished great things. Like our amazing products and our brand, we want to tell you the exciting story of our winery, its growth, and our people. We’re on an amazing adventure and we want you to help write the next chapter with us. We are building a lasting legacy in the wine industry, and we’ve only just begun.
The Role
As an Account Executive – Europe, you will lead IWBC’s expansion across the continent by combining strategic market analysis with hands-on execution. This role is all about building long-term, trust-based relationships with key stakeholders in premium venues, from Michelin-star restaurants to iconic distributors. You’ll collaborate closely with cross-functional teams and adapt your approach to diverse cultures and market dynamics, driving tailored activations and measurable growth.
The ideal candidate is a master relationship builder with a passion for fine wine, highly organized, and entrepreneurial. This is a unique opportunity to shape IWBC’s future in Europe and make a lasting impact in a dynamic, growth-focused environment.
What You'll Do
* Develop, collaborate and implement On-Premise & distributor key stakeholder influence strategies for the priority Europe cities to drive distribution, positioning and value-led results for the IWBC portfolio
* Work with the ‘Top 75’ accounts within the market - leading direct conversations with each selected account and developing a profile on each
* Implement and execute programs that deliver on distribution and promotional goals, turning plans into results
* Build and maintain strong relationships internally and externally with key decision-makers, distributor partners, and influencers in priority regions
* Identify emerging trends in the international wine trade, customer and consumer needs and competitive wine-trade dynamics across the Europe market
* Collaborate with the marketing team to drive key market activation
* Evaluate key performance metrics and results, including ROI analysis
What You’ll Bring
* Bachelor’s Degree in Business, Sales, Management, or related
* 2-3 year of sales experience in fine wine or luxury spirits
* Wine education level (WSET level 3 in wine preferable as a minimum)
* Resourceful and disciplined around function budgets
* A strong understanding of the Europe beverage alcohol industry including trading processes and basic supply chain experience
* A driven, entrepreneurial individual that recognizes all opportunities
* Strong connections to the fine wine on-premise community including Sommeliers, F&B buyers, and GMs
* Highly organized, detail oriented and financially capable
Who You Are
* You are a master relationship builder, able to connect authentically with everyone from owners to sommeliers, and you understand that influence often comes from unexpected places.
* You thrive in high-end hospitality environments and premium venues, bringing a genuine passion for fine wine and a deep respect for the craft and culture of the industry.
* You are adaptable and open-minded, comfortable navigating diverse cultures and market dynamics, and you embrace frequent travel as an opportunity for growth and learning.
* You are entrepreneurial, resourceful, and highly organized—able to manage multiple projects and relationships simultaneously while maintaining a disciplined approach to budgets and business goals.
* You bring energy, curiosity, and a positive attitude to every interaction, and to make a measurable impact in a dynamic, growth-focused environment
We thank all candidates for their curiosity about IWBC UK and we will get in touch with those candidates that are under consideration. If you are contacted for an interview and require accommodation during the recruitment process, please contact your recruiter.
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At Iconic Wineries of British Columbia, we exist to Unearth the Extraordinary:
Our Purpose is not just a statement; it is a call to action that binds us together and ignites our passion for making a difference. It is the driving force behind why we do what we do every single day, connecting our global organization across all business units, roles, and locations. We are:
Best in Our Craft
We set the standard with a pursuit of excellence that can be found in everything from our products and processes to our plants and people.
Ambitiously Curious
We stay curious, dreaming big and navigating the unknown with an enduring belief in better.
Made With Humility
We bring humility, authenticity, fun, and support to every collaboration and celebrate wins as a team.
Daringly Disruptive
We disrupt the status quo, moving fast to seize opportunities and acting scrappy to stay ahead of industry giants.
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IWBC is an equal opportunity employer. We encourage applications from individuals of all backgrounds who are eligible to work in the UK.