Job Purpose
This role will lead the marketing strategy for our major uro-oncology brand launch across the UK and Ireland while supporting other established brands in the UK and Ireland within our portfolio.
Key Responsibilities
* Develop and implement the marketing strategy for our new uro-oncology brand launch in the UK
* Lead the completion of annual brand plans, including tactical planning and budget allocation
* Provide critical input to sales forecasting processes and market analyses
* Develop compelling messaging and communication plans for healthcare professionals
* Prepare high-quality materials and resources for Key Account Managers (KAMs) to support effective customer engagement
* Maintain close relationships with field teams to continually enhance campaign effectiveness
* Utilise digital and omnichannel approaches to maximise brand reach and engagement
* Lead the application of AI-driven marketing solutions to enhance targeting and personalisation
* Support the commercial team in delivering brand performance targets
* Manage the IQVIA OCE-D platform to optimise customer interactions and campaign effectiveness
* Develop personal knowledge of the disease area and customer needs through ongoing collaboration with field-based colleagues
* Liaise with global marketing colleagues at Recordati headquarters to ensure alignment with international brand strategy
* Manage relationships with external marketing and creative agencies
* Ensure all marketing activities comply with ABPI and IPHA Code of Practice regulations in their respective markets
Required Education
* Degree in life sciences, marketing, or business
* Evidence of continuous professional development in digital marketing
Required Skills and Experience
* Minimum 2 years' pharmaceutical marketing experience
* Experience within gastroenterology, urology or cardiovascular therapeutic areas highly desired
* Strong digital marketing capabilities with experience in omnichannel campaign development
* Practical experience using IQVIA OCE-D platform
* Knowledge of AI applications in pharmaceutical marketing
* Understanding of the NHS landscape and UK market access environment
* Experience in sales forecasting and brand planning processes
Technical Competencies
* Analytical skills to interpret market data and translate insights into actionable plans
* Ability to translate clinical data into compelling materials for field teams
* Knowledge of the ABPI and IPHA Code and pharmaceutical marketing regulations
* Experience managing marketing agencies and external vendor
Required Behaviours and Competencies
* Strong interpersonal skills for effective collaboration with KAMs and field colleagues
* Experience working with cross-functional teams
Required Languages
English both spoken and written
#LI-KL1
Travel required in %
20%
At Recordati we believe in people! Inspired by our purpose - unlocking the full potential of life - we are committed to creating a diverse environment and cultivating a culture of inclusion. We strive to continually lead with our values and beliefs, enabling our employees to bring their whole selves to work and develop their potential.
We are proud to be an equal opportunity employer. We recruit, develop and reward without regard to, amongst others, gender, sexual orientation, gender identity or expression, national origin, age, physical or mental ability, race, ethnicity, political or religious belief.
If you are looking to join a company where you can try new things, speak openly, and be bold, we invite you to apply today. #J-18808-Ljbffr