Senior Legacy & In Memory Marketing Manager - FTC
The Gifts in Wills and In Memory Marketing team is responsible for raising awareness, generating income, and mass stewardship of the incredible people who support the charity in this way. The role of the Senior Legacy and In Memory Marketing Manager is to lead this high-performing team; to set and deliver the strategy to maximise gifts in Wills acquisition, conversions and long-term income; and to implement the transformative new in-memory strategy within the team and across the charity.
This is a 9-month FTC or a return of a substantive postholder.
Key Responsibilities
Strategic Development of Gifts in Wills and In Memory Marketing
* Work with the Head of Legacy and In Memory Giving to define and deliver priorities for the team, including support on developing a new legacy strategy.
* Contribute to the generation of £23m of income annually across gifts in Wills and in memory, working to maintain the pipeline from top of funnel onwards to ensure that this income continues to grow in line with strategic plans.
* Lead annual operational planning and development of legacy and in memory marketing strategies and plans, including making recommendations on team structure and resource.
* Work with the Head of Legacy and In Memory Giving and the Legacy Relationship Manager to ensure continued awareness, alignment and support for gifts in Wills and in memory across the charity.
* Work with the Head of Legacy and In Memory Giving and the Legacy Relationship Manager and Legacy Casework Manager to ensure continued alignment between the work of marketing, case management and relationship management.
* Implement and continue to develop the new in-memory strategy.
Line Management
* Line management of the Senior Legacy and In Memory Marketing Officer and Legacy and In Memory Marketing Officer, driving their success to ensure a highly motivated team that achieves their targets.
* Support the Senior Officer with line management of the Executive.
* Monitor, review and empower the team to continue functioning at a high level.
* Spot and maximise development opportunities across the team.
* Support cross-team working and collaboration, ensuring that the team is well-represented in cross-functional working groups and other matrix working structures.
Campaigns and Communications Management
* Accountable for the delivery of marketing activity on time, on budget and on brand across a variety of media, including a new multichannel marketing campaign centred on TV.
* Responsible for the integration of marketing activity across the charity to drive maximum value.
* Accountable for the development and delivery of an annual test and learn programme where appropriate.
* Accountable for end of campaign reviews and analysis, KPI monitoring and reporting, and proactive adaptation of plans to optimise results.
* Responsible for management of agencies to maintain positive relationships and generate the best possible outputs in line with KPIs.
Cultivation and Stewardship
* Accountable for mass stewardship of prospects, gifts in Wills and in memory supporters to ensure their positive relationship with the charity to maximise long-term value.
* Work with the Relationship Manager to ensure the synthesis of the relationship management and marketing functions.
* Work across teams to improve supporter journeys and develop understanding of their lifetime value.
* Ensure the database is maintained correctly by the Legacy and In Memory Marketing team.
Budget, Planning and Forecasting
* Responsible for translating strategy and operational planning into annual budgets.
* Accountable for overall team budgets and reforecasts, including legacy case management and relationship management.
* Raise the skill level of the team in relation to budgeting to increase their ability to take ownership of their respective areas.
Knowledge, Skills and Experience Needed
* An excellent understanding of the world of fundraising and the opportunities available to ARUK and the sector.
* Experience working in gifts in Wills and in memory teams.
* Knowledge of dementia or experience of a medical research charity.
* Excellent communication and presentation skills.
* An ability to manage a busy and varied workload.
* Excellent organisational skills.
* Excellent attention to detail.
* Skilled at building excellent relationships with internal stakeholders.
* Effective account and people management skills.
* Excellent CRM/database management skills, preferably Salesforce.
* Project and budget management experience.
* Proven track record of meeting or exceeding financial and non-financial targets.
* Professional and hard-working team player.
* Outgoing, enthusiastic and able to remain calm under pressure.
* Ability to handle sensitive issues with tact and diplomacy.
* Flexibility to work some unsociable hours and willingness to travel independently.
Additional Information
Ways of Working
As part of our Agile ways of working you will be required to work approximately 2 days a week from the office, which is subject to the requirements of the role and the business needs. Flexibility on where you work can be split between working from home and our office.
Roles that are classed as part of the Agile ways of working are not able to claim any costs for Mileage/Travel on Public Transport, Accommodation and/or Meals. This includes when attending the office for various meetings/events.
Our Office
Our office is at 3 Riverside, Granta Park, Great Abington, Cambridge, CB21 6AD.
The closing date for applications is 19th April 2026, with interviews being arranged once shortlisting has been completed. Please indicate in your covering letter if you are unable to attend an interview on a certain date.
We value diversity and are committed to creating an inclusive culture where everyone can be themselves and reach their full potential. We actively encourage applications from people of all backgrounds and cultures, particularly from those in the global majority, those with disabilities, men and those from the LGBTQIA+ community. Any offer of employment is however subject to you having the right to work in the UK.
Alzheimer's Research UK is the UK's leading dementia research charity. Our mission is to accelerate progress towards a cure. Today 1 in 2 people will be impacted by dementia, either through caring for a loved one, developing it themselves or tragically both. But there is hope.
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