Assistant BD Manager - Roboshop Development
Assistant BD Manager - Roboshop Development
Direct message the job poster from POP MART
Regional HRBP Lead | POP MART Europe | Chartered MCIPD
Assistant BD Manager - Roboshop Development
Industry: Designer toys and collectible pieces
Location: Canary Wharf, London
Job type: Full time Permanent
About POP MART
Founded in 2010, POP MART is a market-leading entertainment company and a global champion of designer toy culture. Through global artist development, IP operations, and designer toy culture evangelism, we have built an integrated platform covering the entire designer toy value chain. Besides our original and iconic IPs such as Molly, Hirono, Skullpanda, and LABUBU, POP MART collaborates with top-tier toys and lifestyle brands including Disney, Universal Studios, and Sanrio to create collectible art toys featuring their iconic characters.
POP MART has established a strong presence across key European markets, including the UK, France, Italy, Germany, and the Netherlands. As part of our strategic growth initiatives, we are focused on expanding our retail network into additional high-potential markets across Europe, continuing to strengthen our brand's position in the region.
For more information, please visit www.popmart.com and our LinkedIn Career page.
What to Expect
POP MART is a fast-paced company with a young and multicultural team where you can expect to:
* Gain valuable professional experience covering the entire retail life cycle
* Have the opportunity to work with people from different countries and cultures in a collaborative environment
* Receive structured customer service, retail operations, and product training
* Be proactively involved in the company’s growth
POP MART offers our employees:
* Selected POP MART toys as appreciation gifts every month
* A structured bonus/commission scheme in line with the company’s and the individual’s performance
* Comprehensive training and development programs
* Regular team social events
The Role and Candidate
The Assistant BD Manager – Roboshop Development will support the European Retail Expansion team in planning, executing, and scaling our Roboshop presence across priority markets. This role focuses on identifying high-traffic, high-ROI locations; managing third-party partners and landlords; coordinating installations; and tracking performance.
The ideal candidate combines commercial awareness, strong project coordination skills, and hands-on drive to execute. Experience in retail development, vending, or non-traditional retail channels is a strong advantage.
Responsibilities
* Identify and secure new Roboshop locations across Europe, focusing on transport hubs, shopping centres, tourist zones, and other high-footfall areas
* Conduct site assessments and location analysis using footfall, demographic, and cost metrics
* Coordinate contract discussions with landlords, commercial partners, and real estate agents
* Track and manage project timelines from site approval to installation and launch
* Liaise with internal teams on machine procurement, delivery, branding, and merchandising
* Maintain an up-to-date Roboshop site tracker and provide regular progress updates
* Analyse sales performance by location and identify underperformance risks or growth potential
* Support the business case development for new Roboshop formats or regional pilots
* Ensure smooth handover and post-launch coordination with local operations teams
Required Qualifications
* Bachelor’s degree in Business, Marketing, Real Estate, or a related field
* 3–5 years of experience in retail development, location acquisition, or B2B partnerships
* Strong project management and cross-functional coordination capabilities
* Commercial acumen with the ability to evaluate costs, ROI, and business impact
* Confident communicator, able to manage landlords and external partners independently
* Proficiency in Excel, PowerPoint, and location/project tracking tools
* Fluent in English and Chinese both in speaking and writing
Desirable but Not Essential
* Experience in the toy industry or pop culture retail sector
* Familiarity with UK and European retail landscapes
* Understanding of designer toy and collectible trends, particularly in the art toy market
* Experience in international business development and cross-cultural negotiations
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
Job function
* Job function
Accounting/Auditing, Finance, and Management
* Industries
Retail
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