Overview
Join the world of PepsiCo AFH sales, where you will work hand in hand with your customers to grow their business and make a real impact. Your innovation, problem solving and entrepreneurial spirit will be utilised to the fullest; where in this fast paced and ever changing environment, we can go from idea to implementation in a matter of days.
You will be inspired by the drive of your leaders and feel a true sense of connection and comradery with your colleagues, who are proud to work in Away from Home; "I'm proud of just how agile and resilient we are as a team. These last few months have really reflected our ability to be malleable, and we've used our wide breadth of customer base to our advantage" AFH team member.
Outbased
Reports to: Vending, Rec & Travel Controller
Main accountability: lead the profitable development of PepsiCo UK businesses (Walkers and Quaker) Through key Recreation customers, developing a D2C GTM model for food truck acceleration.
Responsibilities
* Deliver transformational growth in the AFH channel through developing:
1. A D2C model for Doritos Loaded and key culinary propositions as we accelerate our long term food vision within the AFH channel.
2. Support the Channel controller in building the strategy to accelerate in the culinary space across all models, both D2C and B2B
3. Build strong relationships with RTM sector NAMS to support channel acceleration
4. Continue to build strong relationships and deliver growth across Stadia, Arena, Event and Attraction customers where culinary will be most prominent.
* Build a strategic agenda with your customers incorporating Multi Year JBPs with the aim of growing our core business and expanding our brand footprint.
1. Collaborate with finance to build clear revenue models and align with Vending, Rec & Travel Controller, AFH Director and AFH Finance Controller to define the metrics.
2. Own tracking and course correction procedures for own customers and direct reports
3. Work with ESSA/US colleagues to leverage scale at a global level to open up local opportunities and execute the culinary plans.
* Leverage all categories and portfolio.
* Maintain and develop strategic partnerships through World Class Customer Engagement (WCCE)
1. Lead Top-to-top (T2T) interactions with your customers.
2. Drive the day to day agenda with both a short term and long term lens
* Identify new business opportunities throughout the wider Recreation, Leisure and Events channels.
Qualifications
* Success in a commercial role
* Strong Understanding of bringing D2C models to the market
* Strong understanding of selling foods and ingredients to the market
* Strong drive for results with a desire to succeed in an entrepreneurial culture
* A true " can do" attitude, showing bravery and strong work ethics to deliver results.
* Cross-functional experience in order to leverage internal partnerships both internally and externally.
* Experience managing change: understands the measures required to drive sales performance of an organisation
* Influencing and negotiation skills: ability to drive agenda within both customer and PepsiCo environment
* Working with, or within, a major national food service customer (not essential)
* Working with customers to identify needs and deliver winning solutions
* Commercial expertise to turn opportunities into commercial solutions for both businesses
* Autonomous leadership of customer management & engagement
* Leadership skills, to include coaching and development of future talent