UX Designer - Holborn Lead UX Designer Location: Hybrid – Minimum 3 days/week in our Holborn office, London (EC1N 2TD) Salary: £75,000 - £80,000 dependant on skills and experiences Shape the Future of Sleep At Premier Inn, we believe that a great night’s sleep can change everything. As the UK’s largest hotel brand with over 800 locations, we’re on a mission to make every stay seamless, comforting, and memorable. Now, we’re looking for a Lead UX Designer to join our dynamic Digital Product team and redefine how millions of guests experience our brand online. Why This Role Matters This is more than a design job — it’s a chance to lead the transformation of our digital guest journey. From dreaming about a getaway to checking in with ease, you’ll craft experiences that are intuitive, delightful, and unmistakably Premier Inn. What You’ll Do Lead the vision for UX across our web and mobile platforms, creating experiences that are simple, elegant, and impactful. Champion the guest journey — from discovery and booking to check-in and beyond — ensuring every touchpoint reflects our brand’s warmth and reliability. Collaborate cross-functionally with brand, product, and engineering teams to build and evolve our design systems and visual language. Inspire and influence — present your work to stakeholders and senior leadership, guiding strategic decisions with clarity and creativity. Solve real problems — dive deep into user insights and data to design solutions that make every interaction feel effortless. Who You Are You're a strategic thinker, a passionate designer, and a natural leader. You thrive in fast-paced environments and know how to turn complex challenges into elegant solutions. Essential Knowledge & Skills Deep understanding of eCommerce, digital product development, and agile methodologies. Expertise in interaction design, visual/motion design, and user research. Mastery of tools like Figma, Miro, and prototyping software. Strong communicator — able to translate technical and commercial concepts into compelling design narratives. Experience building and scaling design systems in high-traffic digital environments. Experience You Bring Proven track record in senior product design roles with a standout portfolio. Experience leading UX strategy and alignment sessions with stakeholders at all levels. Significant hands-on experience designing complex interfaces for web and mobile applications. We are proud to have been recognised as a Top Employer for 14 consecutive years, voted a top apprenticeship employer by Department of Education and Rate my Apprenticeship, this year we placed 10 in the Stonewall Workplace Equality Index for our commitment to LGBTQIA inclusion at Whitbread and have been awarded as a Top 25 Exemplary Employer in the Investing in Ethnicity Parliamentary Matrix as the only hospitality company leading the way in terms of Inclusion.