The role:
The Content and Social Media Manager is a content-first role with a strong focus on social. You’ll be responsible for planning, creating and managing content that helps their b2b client base build visibility, credibility and engagements across multiple channels. On a day to day basis you’ll be responsible for planning and delivering content and social media activity across a portfolio of B2B clients, developing content plans aligned to client objectives and campaigns. You’ll manage content calendars, schedule and publish and will lead community management and audience engagement. You’ll create content across formats, including social posts, blogs, case studies and campaign assets.
You’ll have the ability to repurpose PR, thought leadership and campaign content into new formats to maximise reach and value, and you’ll take a channel-agnostic approach, matching content to the most effective formats and platforms. You’ll support employee advocacy and influencer-style activity, particularly on LinkedIn and you’ll monitor and report on content and social performance, using platform analytics and GA4 to understand what’s working and why.
You’ll work closely with the wider PR team as well as creative and account teams.
What we’re looking for:
You’ll be ideas-led and proactive, happy to be working in a client-facing role and organised and confident. In terms of experience, we’ll need you to have at least 4 years in a Content and Social Media role from a b2b marketing perspective- preferably agency based, but we’re not ruling out candidates who’ve done a fabulous role in an inhouse role. You’ll have experience of creating social-first content, particularly for LinkedIn, but you’ll also be really confident across other channels.
You must be able to demonstrate previous experience of re-purposing and adapting content across formats and channels and you’ll be confident in managing social channels end-to-end, and you’ll also have experience in community management and audience engagement.
Naturally, you’ll have strong writing skills and you’ll have the ability to brief internal design teams on content ideas.
Some nice-to-haves would be experience with paid social campaigns (LinkedIn/Meta), some experience of Seo or website content optimisation and experience with employee advocacy or influencer-style programmes.
What’s on Offer?
This is a brilliant time to join this agency, which is thriving and continually evolving. You’ll work within a small sub-team which will allow you to progress and develop in an environment where everyone’s ideas are taken seriously. The role is based 4 days in the office (Fridays at home), based in central Manchester. Salary is £36,500-40,000 dependant on experience.