Expectations
Responsible for managing expenditure and/or income within an allocated budget including making recommendations for planning and reforecasting to maximise Return on Investment.
Operational delivery of marketing campaigns. This will include developing briefs and scrutinising media plans, working with the Creative team and partner agencies to produce creative content, working with the relevant teams to generate complex data selections, reviewing campaign performance analysis and recommending optimisations and testing strategies.
Support development and implementation of strategy and roadmap for a specialist marketing area.
Support teams to plan effective marketing activity and projects for your specialist area, providing informed recommendations and ensuring teams are supported to deliver effective marketing activity.
Develop productive day‑to‑day working relationships with marketing agency partners; ensuring accurate and timely reporting, status meetings and a smooth working relationship.
Collaborate internally to build positive working relationships to ensure that key stakeholder teams have a good understanding of marketing objectives and support in their delivery.
Approach all marketing activity with a commitment to deliver positive supporter experiences and complete confidence in compliant data management.
Implement marketing campaigns in response to humanitarian emergencies. This requires the post holder to be on call over some bank holidays and weekends.
Experience
Experience managing insight‑led marketing campaigns from conception and brief to monitoring and evaluation.
Working with discrete expenditure budgets including planning, monitoring and reforecasting.
Delivering in an organised project management structure.
Working on marketing campaigns on digital media and platforms.
Day‑to‑day management of marketing suppliers and developing excellent relationships with internal teams to deliver objectives.
Knowledge and Skills
Strong understanding of marketing principles and practice.
Effective working knowledge of the key data protection compliance requirements as relevant to key marketing activities as well as fundraising guidelines (e.g. the Fundraising Code of Practice).
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