BRAND: Starcom
Job Function: Content
Location: London, United Kingdom
Experience Level: Specialist
Workplace Type: Hybrid
Company description
With a history that dates back over 80 years,Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the centre of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, we are the flagship Publicis Media agency that uses our 'Power of One' business model, with teams that span multiple disciplines across clients such as Aldi, P&G, P&O Ferries, Primark, Samsung, Stellantis, and Visa.
We place a huge focus on our People and have driven flagship D&I and L&D programmes within Publicis Media; our goal is to help every individual reach their fullest potential and we encourage everyone to make "Brave Plays" in how they approach their work and their own career development. As a result, we have an exceptionally energised and committed talent base, all of us proud of our welcoming and supportive culture, as evidenced by our recognition as one of Campaign's Best Places to Work for three years in a row (2021, 2022 and 2023) and most excitingly, Media Week's Agency of the Year 2023!
Overview
We're hiring!
Our Publicis Media Content team is on the lookout for an Influencer Marketing Director to lead epic creator campaigns for some of our biggest brands. If you love big ideas, bold creators, and brilliant results, this one's for you!
Reporting into the Influencer Marketing Business Director, you will manage strategy, planning and development of multiple influencer campaigns and programs across a range of UK and global clients.
You will also support the Business Director in developing the influencer marketing department across product and proposition, enhancing our marketing & sales collateral for internal teams and clients.
Responsibilities
* Lead the strategy, planning, and delivery of influencer marketing campaigns from brief through to activation and reporting.
* Integrate influencer activity into wider content, media, and digital strategies in collaboration with cross-functional teams.
* Oversee campaign execution to ensure delivery on time, within budget, and to a high standard.
* Build and lead project teams, promoting a test-and-learn culture and continuous improvement in creative and execution.
* Manage talent strategy, ensuring fair negotiation, duty of care, and diverse, representative creator selection.
* Improve operational efficiency through use of in-house platforms, automation, and emerging technologies.
* Support new business by developing influencer strategies, contributing to pitches, and identifying growth opportunities.
* Maximise revenue across existing clients and help develop new revenue streams.
* Support departmental growth through product development, marketing initiatives, and industry partnerships.
* Build strong relationships with clients, partners, creators, and internal stakeholders to drive retention and growth.
* Line manage and develop junior team members, providing coaching, feedback, and career development support.
* Act as an ambassador for the agency within the creator and talent community.
Qualifications
* Proven experience managing end-to-end influencer marketing campaigns across multiple platforms and clients.
* Strong understanding of creator ecosystems, talent partnerships, and influencer negotiation and contracting.
* Experience working within an agency environment and managing multiple projects simultaneously.
* Ability to develop strategic, insight-led influencer approaches aligned to wider media and content strategies.
* Strong stakeholder management skills, with experience working cross-functionally and directly with clients.
* Experience managing and developing junior team members (or readiness to step into a leadership role).
* Highly organised, commercially minded, and comfortable working in a fast-paced, deadline-driven environment.
Additional information
Starcom has fantastic benefits on offer to all of our employees, full details of which are shared when you join. This includes the classics like Pension, Life Assurance, Private Medical, as well as Reflection Days, Shared Parental Leave, and spans other initiatives like:
Please check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG's (Employee Action Groups).
At Starcom, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic.
We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We'll work with you to ensure the process works for you. Sharing this information will never impact your application. Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.
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