CRM & Digital Communications Manager
Location: Jewellery Quarter, Birmingham (Hybrid)
Salary: Competitive + excellent benefits
About Us
Our client represents organisations across the jewellery, giftware, and surface engineering sectors. Their mission is to support, promote, and facilitate collaboration across member Trade Associations while attracting other like-minded groups to join the Federation.
They’re proud of their heritage, but forward-thinking in practice. With ISO accreditations, ongoing digital transformation, modern systems, and growing international engagement, this is a place where technology and good data truly matter.
The Role
We are looking for a detail-driven, organised, and system-focused Digital Communications & CRM Manager – someone who takes pride in immaculate data management and understands how a well-structured CRM underpins communication, compliance, and member engagement.
Although this role includes communications and digital oversight, your primary responsibility will be to own, develop, and champion the organisation’s CRM platform.
This is a hands-on role where you will become the internal CRM expert: optimising processes, rolling out new features and plug-ins, improving user adoption, and ensuring data integrity across the entire organisation.
No two days will look the same. You might start by auditing CRM fields and creating automated workflows, then move on to planning a data-led email campaign, supporting an ISO audit, or briefing the team on new CRM functionality.
Key Responsibilities
CRM Ownership & Data Excellence (Primary Focus)
* Serve as the lead administrator for the our CRM system, ensuring it is fully utilised and continually improved.
* Maintain high levels of data accuracy, cleanliness, and structure, setting internal standards for best practice.
* Lead on workflow creation, process mapping, plug-in rollouts, and integrations with other digital tools.
* Provide training and support to internal teams to improve engagement and correct usage.
* Work closely with the CEO to ensure CRM insights support strategic initiatives, compliance, member engagement, and reporting.
* Manage permissions, audit trails, GDPR adherence, and system documentation.
* Drive the adoption of new digital features and ensure the CRM becomes the single source of truth across the organisation.
Digital Communications & External Messaging
* Ensure website content is accurate, current, and reflective of organisational activities and objectives.
* Develop and deliver digital campaigns, newsletters, and communications using insights drawn from CRM data.
* Maintain consistent branding and tone of voice across all digital channels.
* Support digital transformation projects and champion good data-led communication practices.
GDPR and Data Management
* Oversee data protection policies, audits, and ongoing compliance.
* Manage Subject Access Requests (SARs), data breaches, and GDPR-related enquiries.
* Maintain GDPR records and provide guidance to staff and members.
What You’ll Bring
* Strong experience working with CRM platforms (OOMI, Salesforce, HubSpot, Dynamics, or similar).
A meticulous approach to data, system structure, and digital process improvement.
* Comfortable mapping workflows, implementing features, and advising leadership on best practice.
* A background in digital communications, marketing, or member engagement.
Excellent organisational, writing, and communication skills.
* Confidence working across teams and engaging with a wide variety of stakeholders.
Working for Our Client
You’ll be part of a tight-knit, friendly Central Services team with a focus on collaboration, flexibility, and professional excellence. The environment is modern, stable, calm, and ideal for someone who values order, structure, and continuous improvement.
Perks and Benefits
* Hybrid working (Friday always remote)
* Private healthcare
* Excellent pension
* Regular pay reviews
* Cycle to Work & Salary Sacrifice schemes (including tech purchases)
* Free daily breakfast, fruit, tea, coffee & soft drinks
* Modern offices in Birmingham’s historic Jewellery Quarter
Why Join?
This is a standout opportunity for someone who loves CRM, data, systems thinking, and digital communication. You’ll have the autonomy to shape how the organisation uses technology, how members engage with it, and how data supports decision-making for years to come.
If you’re someone who cares deeply about well-maintained systems and wants a role where your attention to detail truly matters, we’d love to hear from you