DulcoLax Brand Manager – UK Market (Hybrid)
Opella - Reading UK
DulcoLax is the world’s leading laxative brand and a trusted name in digestive health. In the UK, we are committed to helping consumers feel their best by providing reliable, effective solutions for digestive wellness. This role is part of a high-performing team driving the success of a brand that is both loved by consumers and respected by healthcare professionals.
About the Role
We are seeking a dynamic and strategic Brand Manager to lead DulcoLax in the UK market. You will oversee the end-to-end management of the brand locally, driving performance, market share growth, and brand equity. This position is based in Reading, Berkshire, with a hybrid working model (3 days per week in the office), and reports to the Zone Brand Lead within a global structure. You will collaborate closely with cross-functional teams to ensure DulcoLax continues to outpace the market and maintain its leadership position.
Key Responsibilities
Consumer Campaign Development
* Consumer Insight: Use UK-specific market research and consumer insights to shape marketing plans that resonate with local audiences.
* Campaign Management: Adapt and implement integrated marketing campaigns across digital, traditional media, and healthcare professional channels to build awareness and brand love.
* Product Portfolio: Manage the UK product portfolio, including launches, line extensions, and SKU optimization, ensuring strong market fit and growth potential.
* Regulatory Compliance: Ensure promotional materials comply with UK advertising standards and MHRA guidelines.
* Agency Management: Lead external agencies in developing creative assets and media plans, ensuring high-quality output and ROI.
* Governance: Maintain adherence to all legal, regulatory, and ethical standards in the UK healthcare sector.
Performance Analysis
* Own the UK brand P&L, driving sales and profitability through effective marketing strategies and innovation.
* Monitor market trends, competitor activity, and media performance.
* Analyze promotional actions and optimize for maximum impact.
Sales Collaboration
* Support sales meetings with key messages and impactful presentations.
* Deliver presentations effectively to internal and external stakeholders.
Relationship Building
* Partner with cross-functional teams (sales, medical, regulatory, supply chain) for seamless execution of brand plans.
* Build strong relationships with local stakeholders and agencies to ensure market needs are met.
About You
Education
* Degree in Business, Marketing, or related field.
Languages
* Fluency in English.
Professional Experience
* Experience in FMCG or OTC healthcare brands highly desirable.
Skills & Competencies
* Proven experience in brand management within OTC, FMCG, or healthcare sectors.
* Ability to craft and execute consumer-centric marketing strategies.
* Strong communication and interpersonal skills for cross-functional collaboration.
* Creative thinker with a results-driven mindset and passion for building brand love.
* Commercial acumen with P&L management experience.
* Proficiency in MS Office (Excel, PowerPoint).
* Analytical and problem-solving skills with effective project management abilities.
* Adaptability to changing priorities and strategies.
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