Job Description
Job description
Job Title: Paid social specialist
Location: A mix of office-based (Ringwood, Hampshire – 3 days p/w) and WFH (2 days p/w)
Job Type: Full-time, Permanent
We are a multi-award winning, PR, marketing and social media full-service agency, based in Hampshire. Located in Ringwood, on the Hampshire/Dorset border, we are relentless in the pursuit of results for our clients - devising and implementing both strategic and creative PR, social media and marketing campaigns that drive enquiries, sales and build brands and reputation on a regional, national and international scale. We have an excellent opportunity for a strategic and confident paid social specialist to join the team.
Role overview
The successful candidate will be a real all-rounder who can think big and still deliver on the detail. You’ll be a self-starter with bags of drive, energy and commitment.
Your day-to-day role will cover all paid social media channels. You’ll be confident at presenting strategic plans to clients and experienced in managing several programmes at a time. We need someone with an eye for detail who can see campaigns through from start to finish.
Key duties
Social media management:
* Strategic planning and implementation – paid social
* Understanding and continually developing social media KPIs, reporting and tracking methodologies – benchmarking and ROI
* Setting up and managing paid programmes
* Building and developing audiences
* Competitor tracking and insights
* Able to represent the agency at client and new business meetings - taking briefs, developing them and then confidently presenting back fully costed-up/budgeted strategic programmes
* Able to work across multiple social media platforms
* Creative organic social media experience would be beneficial
* Understanding and use social media expertise to the benefit of clients
* Develop and maintain excellent relationships with clients
* Working closely with the wider team to help deliver fully integrated campaigns that are creatively excellent
* Understanding clients’ marketplaces and applying that thinking to cutting edge, results-driven campaigns
* Identifying new business opportunities – both organic and new
Key requirements & skills
· In-depth understanding of paid social media and how this fits into wider digital and marketing disciplines
· At least four years’ specialist experience in paid social media
· Expertise of using and delivering paid social media campaigns for brands
· Creative skills for contributing new and innovative ideas
· Excellent team working and collaboration skills
· Strong organisational skills, with the capacity to prioritise and work across multiple accounts
Personal skills
· Great team player
· Client likeability and trust
· Proactive, confident attitude
· Strong attention to detail
· Adaptability and flexibility
· Ability to work under pressure and to tight deadlines
Benefits
Competitive salary plus benefits including, pension, generous holiday allowance and the opportunity to work with some world-leading, global clients
Next Steps
If you wish to apply for this role, please email careers@mckennatownsend.com
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