Duration: 3 months
Salary: 100K per annum
Hybrid working
As the Product Marketing Manager, you will be the strategic architect behind how our world class smart home security products land in international markets. This isn't just about translation; it's about localization, resonance, and conversion. You will lead the end-to-end Go-To Market (GTM) engine, bridging the gap between core product development and the unique needs of customers across the UK, EU, and beyond. You'll own the narrative for our flagship devices, ensuring that from the first social ad to the final checkout click on our direct-to-consumer (DTC) sites, the customer journey is seamless, persuasive, and data-backed.
Key Responsibilities
* International Positioning: Architect comprehensive GTM strategies that adapt core product value propositions into market-specific narratives.
* Launch Leadership: Oversee the full lifecycle of product launches, managing timelines, prioritization, and cross-channel content synchronization.
* 360 Campaign Oversight: Lead the strategy for non-promotional product activations, ensuring a unified brand voice across Social, PR, CRM, and Retail.
* Creative Gatekeeping: Provide final sign-off on all launch assets for web properties, major marketplaces, PR, and Channel Marketing to ensure "Gold Standard" quality.
Digital Experience & Growth
* Conversion Optimization: Own the Guided Selling/Product Finder strategy for UK, DE, and FR, managing everything from UX testing to stakeholder alignment.
* Merchandising Excellence: Lead the "digital shelf" strategy for Brand Stores, including homepage merchandising, deal banners, and high-converting Product Detail Page (PDP) updates.
* UX/UI Collaboration: Partner with Ecommerce and Creative teams to execute CRO (Conversion Rate Optimization) initiatives that reduce friction and drive sales.
Market Intelligence & Channel Enablement
* Insights to Action: Conduct deep-dive competitive and customer analysis at the feature and category level to sharpen our competitive edge.
* Offline Integration: Support retail channel marketing by reviewing training modules, point-of-sale materials, and regional presentations.
Global Collaboration
* Bridge the Gap: Act as the primary liaison between global product counterparts and international GTM teams to maintain brand consistency while advocating for regional needs.
Requirements
Basic Qualifications
* Experience: 5+ years in Product Marketing, specifically within Consumer Electronics or high-growth Tech.
* Global Mindset: Proven success in launching products across multiple international territories with a firm grasp of localization nuances.
* Full-Funnel Expertise: Deep experience managing end-to-end campaigns across digital, retail, and traditional media.
* Technical Literacy: Strong understanding of Ecommerce platforms, CRO principles, and data-driven decision-making.
* Project Mastery: Ability to juggle complex workstreams and stakeholders in a fast-paced, matrixed environment.
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