Location: London (Hybrid – 3 days onsite) Budget responsibility: £5M–£10M Team: 5 direct reports | 30 in total Build the future of outdoor advertising. Literally. Bauer Media Outdoor is on a mission to reinvent how brands plan, buy, and deliver outdoor advertising across Europe. We’re building world-class digital products that connect data, creativity, and AI. Turning thousands of screens, cities, and moments into a smarter, faster, and more transparent advertising ecosystem. Now, we’re looking for a Software Engineering Director to lead the charge. Someone who thrives on scaling teams, solving complex problems, and building products that shape entire industries. Why this role matters Outdoor advertising is going digital, and we’re determined to lead the revolution. Our products already reach millions of people across 15,000 digital screens, and in the next few years, they’ll process over €1 billion in revenue. We’re moving fast: building from the ground up, modern tech stack, AI-first mindset, and an engineering culture that’s collaborative, experimental, and obsessed with impact. This isn’t about keeping the lights on. It’s about building the lights of the future. What you’ll lead You’ll head up a 30-person engineering organisation working across three core products that are redefining the OOH (Out-of-Home) landscape: Ad Astra – Our new flagship advertising platform, transforming how campaigns are planned, bought, and optimised. Launchpad – Connecting Bauer to the programmatic ecosystem and unlocking new revenue streams. Gateway – A self-service portal empowering partners (councils, landlords, airports) to manage operations and insights in real time. You’ll set the technical strategy, build scalable systems, and create a culture of engineering excellence. Milestones in your first year: Launch Ad Astra in 2–3 major European markets, enabling faster, smarter campaign buying. Embed AI capabilities into our product suite; from campaign-planning copilots and recommendation engines to automated content moderation. Build a high-performance engineering culture that’s agile, creative, and outcome-focused. Define engineering standards and delivery discipline that scale across Bauer’s international business. What we’re looking for We’re looking for a builder, not just a leader. Someone who’s as comfortable talking architecture and scalability as they are discussing team culture and product strategy. You’ll likely have: Proven experience leading engineering at Director or VP level in an AdTech, MarTech, or media platform environment. Built products that handle millions of transactions or £1B in annualised throughput. Deep understanding of cloud-native architectures (AWS, GCP, Kubernetes, Node.js, TypeScript). Experience embedding AI and ML models into production systems. A track record of scaling engineering teams and fostering a culture of accountability, experimentation, and excellence. The credibility to coach by example, not dictate from afar. The culture you’ll help shape You’ll introduce new ways of thinking, new frameworks for delivery, and new opportunities to experiment. This is a role for someone who believes that engineering is a craft, leadership is a service, and technology should move people forward. The tech Modern. Scalable. Evolving fast. AWS, Kubernetes, Node.js, TypeScript, microservices. Building new platforms from scratch while integrating with legacy systems where needed. Working closely with Engineering Managers and Product Managers to deliver AI-enabled, data-driven platforms. What’s in it for you A leadership role with true ownership and influence across a business transforming an entire industry. The package will also include: Highly competitive salary Flexible working Annual company and performance related bonus 33 paid holidays including bank holidays Company Pension Scheme paid up to 8% Healthcare Cash Plan Life Insurance and group income protection scheme Cycle to work scheme The chance to shape the future of digital outdoor advertising, and see your work live in the world, every single day. Join us At Bauer Media, we believe in building teams that reflect the diverse audiences we serve. We’re proud of the inclusive, collaborative environment we’re creating, one where curiosity, creativity, and bold ideas can thrive. If you’re ready to lead a team that’s building the future of media, we’d love to hear from you. Apply now and help us light up the world of Out-of-Home As part of this, you will get to grow and learn by working with the latest tech, joining innovative partners, and collaborating with great colleagues on a day-to-day basis. You will have influence and the opportunity to create something you will feel proud of. At Bauer Media, we are committed to treating everyone with fairness and respect, regardless of their race, gender, age, ethnicity, background, sexual orientation, disability, or any other differences. We work hard to foster an inclusive environment, a place you can be yourself. We support reasonable adjustment requests from candidates and employees. If you're interested in joining us to shape the future of out-of-home media, we'd love to hear from you.