Job Title
Digital Marketing Manager
Job Description
We are seeking a seasoned Digital Marketing Manager to lead our digital presence and performance across key online channels.
This hands-on role will execute and optimise digital campaigns that drive demand generation, improve customer engagement, and build the brand online.
The successful candidate will manage our website, paid digital advertising, and social media presence, ensuring a consistent and compelling digital experience aligned with our campaign strategy.
Responsibilities:
1. Website Management
* Optimise the Cloud Direct website (WordPress) for performance, SEO, and conversions.
* Collaborate with internal teams and web agencies on content, design, and UX improvements.
* Analyse user journeys and implement enhancements to improve lead generation.
2. Paid Media (PPC)
* Lead all paid digital activity (Google, LinkedIn, Bing), from strategy to execution and performance tracking.
* Optimise campaigns for ROI and lead quality in alignment with broader campaign goals.
3. Social Media
* Oversee the organic and paid presence on LinkedIn, Twitter, and YouTube.
* Create and schedule engaging content with input from content creators and designers.
* Monitor performance and provide recommendations to boost engagement and brand presence.
4. Analytics & Reporting
* Maintain digital dashboards using tools like Google Analytics, Tag Manager, Data Studio, and HubSpot.
* Deliver regular reports with actionable insights and optimisation recommendations.
5. Cross-Team Collaboration
* Partner with Campaigns, Sales, Product, and agencies to ensure aligned messaging and execution.
* Support campaign amplification and digital experimentation.
Requirements
* Proven experience managing and improving WordPress websites.
* Demonstrable success running and optimising PPC campaigns (Google Ads, LinkedIn Ads).
* Hands-on experience managing social media content and advertising.
* Working knowledge of SEO principles and digital analytics tools.
* Data-driven, with an ability to interpret results and act on insights.
* Excellent communication and stakeholder management skills.
Benefits
* Responsible Time Off (uncapped annual leave)
* Fitness Cash Contribution
* Pension Contribution
* Employee Assistance Programme
* Enhanced Maternity & Paternity Leave
* Life Assurance, Critical Illness, and Income Protection
* Birthday lunches, a Fun Fund, and more
About Our Company
Our company is committed to creating a workplace where everyone feels valued, respected, and empowered.
We welcome applicants from all backgrounds and strive to build a team that reflects the diverse communities we serve.