Create and implement the marketing and initiative strategy for each of our three food, drink and live music venues. Work in harmony with the company’s strong ethical values and sensitively to the individual direction of each business the marketing manager will drive footfall and sales at each business whilst communicating the company’s voice & message.
ABOUT YOU:
As our experienced Marketing lead, you’ll create, shape and implement the marketing strategy for our three diverse but connected venues. You’ll craft smart, engaging content, you’ll promote gigs, food offers, events, our sustainability messaging, and amplify our wins. You’ll be switched on to what’s happening in the vibrant cultural landscape of Bristol and uphold, and grow our place in that. You’ll carefully start conversations that engage new audiences. You’ll be highly organised, and self motivated, able to work in a fast changing environment, be able to prioritise and juggle multi-venue schedules. You’ll create engaging content quickly and efficiently - adept with all social platforms, mailchimp/newsletter tools etc, and bring enthusiasm for our values and ideally have a passion for food and our cultural offer in Bristol.
JOB DESCRIPTION:
Marketing
Produce and deliver annual & quarterly marketing strategy for each venue
Communicate with each venue to finesse and implement the strategy
Work closely and responsively with each venue
Develop each plan referencing sales data
Create a brief monthly marketing review identifying any gaps or places for opportunity
Research and analysis of customer data
Monitoring and working within the annual marketing budgets
Promote activities and events taking place at all venues, including seasonal promotions
Weekly meetings with each venue's management - include marketing and events we promote - test effectiveness
Management of the music marketing assistant
Management of any external freelancers creating marketing materials
Building connections with local community groups, events, influencers and press as necessary
Weave in sustainability storytelling into campaigns; vegetarian/plant-based, zero-waste, local sourcing, net zero path
Content Design
Design & write copy for creative briefs for print & digital advertising as directed in the strategy
Create menus, posters and all other digital and print assets
Proof all external marketing print and posters
Digital
Create monthly digital analytics report
Write and email newsletters
Keep up to date across all platforms (tripadvisor, google business etc)
Keep up to date with current and developing media
Social Media & Influencers
Manage all venue social media accounts. To include:
Responding to messages, posts and comments
Creating content for campaigns and individual posts
Schedule content to keep all strands of social media populated
Liaise with managers and chefs for up-to-date content
Manage music marketing assistant to create music-related posts
Liaise with local bloggers and organisations on promotions etc
Advertising / Press
Discovering and implementing opportunities for advertising
Uncover, create and distribute press release stories
Create and maintain a relationship with various press outlets, review bodies and journalists
Respond to requests from journalists for information/images/interviews/reviews promptly
Update and expand the company press, blogger & media list contacts list (needs work)
Analytics and Reporting
Monitoring, responding to and sharing customer reviews
Track engagement, ticket/footfall numbers, social trends, and marketing ROI.
Events
Writing and sending contracts to event hire
Ensure external promoter's events and information are booked and delivered with lead time
Ensure all events and costs are communicated across all relevant departments
ABOUT US :
We're The Assemblies Ltd—a group of three sustainably minded, independent venues in Bristol - The Canteen, Old Market Assembly and No 1 Harbourside. Our mission is “To create beautiful sustainable venues with ethical practices. Celebrating and supporting Bristol’s communities and economy through quality food, drink, and entertainment.”
This is a part-time, 3-days-per-week flexible schedule on-going contract (PAYE) with a 6 month probationary period. The salary for this role is £34-37k pro rata, depending on experience.
Location : Primarily from Head office BS2 0DF as well as across our 3 Bristol venues.
Canteen, Stokes Croft, No 1 Harbourside, Old Market Assembly
Deadline : Monday 4th August but will be reviewed on a rolling basis, so please send as soon as you can!
Interviews: 14th / 15th August (Please state if you have a preference)
Start Date: Flexible start date, Ideally asap, w/c 18th August
Reporting to: Managing Director
HOW TO APPLY : Please send
* Your CV with a 1 page maximum cover note explaining why you’re drawn to this role and why you feel like you’d be a good fit.
* a campaign or piece of content that you have created that you’re proud of (provide links as necessary).
* Your availability for interview (ideally the 14th & 15th of August) to start asap
Send to : jeremy@theassemblies.co.uk, hello@michelleroche.co.uk
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Part-time
Job function
* Job function
Marketing and Sales
* Industries
Hospitality
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