Were working on behalf of a global technology company to find a talented Digital Marketing Manager. This is a pivotal role within a fast-paced marketing team, where youll lead demand generation and account-based marketing (ABM) initiatives. This role will be a good match for someone who has already gained some experience as a Demand Generation Manager or Growth Marketing Manager.
What youll be doing
As Digital Marketing Manager, the role involves full ownership of demand generation and ABM strategy, working in close partnership with sales and marketing leadership to drive pipeline growth. Multi-channel campaigns will be developed and executed across email, paid media, SEO, social, and content marketing. ABM strategies will be introduced and refined to target high-value accounts, with collaboration across sales teams to personalise outreach and boost engagement. The marketing automation platform (HubSpot) and CRM (Salesforce) will be managed to build lead scoring frameworks and nurturing workflows that convert MQLs into SQLs. The company website and SEO strategy, supported by BrightEdge, will be continuously optimised to ensure a steady stream of high-quality inbound leads. Regular A/B testing and performance analysis will play a key role in refining campaign effectiveness and maximising ROI. This is a hands-on position with strategic influence, offering the opportunity to shape how marketing contributes to revenue ...