Overview
Reporting to the Managing Director, the Event Sales Director is responsible for driving commercial success across a varied events portfolio spanning B2B and B2C summits, consumer festivals and awards programmes.
This senior commercial role will oversee all event-related revenue generation, developing strategic partnerships, sponsorships, and ticketed sales opportunities that align with the values of this purpose-driven organisation. The successful candidate will be ambitious, results-driven, and highly connected with deep experience in securing and growing high-value event partnerships.
Base pay range
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Responsibilities
* Identify and convert new commercial opportunities through proactive outreach and relationship building with senior decision-makers across all industries
* Develop and deliver multi-channel sales plans to drive B2B and B2C sponsorship
* Work within a high-performing sales team to achieve clear KPIs and individual sales targets
* Create compelling, insight-led event sales proposals that align with brand objectives and audience insights
* Collaborate closely with Events, Marketing, Partnerships, and Editorial teams to ensure seamless delivery and exceptional partner experience
* Accurately forecast and report on event revenue performance, pipeline development, and commercial trends
* Represent the brand at industry events, networking forums, and internal gatherings to elevate brand visibility and generate new opportunities
* Monitor and analyse market trends, competitor activity, and audience data to inform strategy and drive innovation across the events portfolio
* Support the upskilling and development of colleagues by sharing sales best practices, market insights, and partnership expertise
General Responsibilities
* Undertake any additional duties as reasonably directed by Management
* Adhere to company practices and procedures
* Promote collaboration and communication across teams and departments
* Represent the organisation with professionalism and integrity in all external interactions
Person Specification
Experience and Skills:
* 10–12+ years’ experience in sponsorship and event sales, with a proven track record of exceeding commercial targets
* Strong network of senior decision-makers across relevant sectors
* Expertise in building multi-platform event partnerships, awards sponsorships, and delegate or ticketed revenue streams
* Excellent negotiation, presentation, and relationship management skills
* Deep understanding of the B2B and B2C events and media landscape, with an ability to identify and act on emerging trends
* Strong financial acumen with experience in forecasting, budgeting, and commercial reporting
* Proficient in Canva, Salesforce (or similar CRM), Excel, and presentation tools
* Confident and credible representative of the brand at senior level
Attributes
* Strategic and entrepreneurial thinker with a hands-on approach
* Highly organised, commercially astute, and results-focused
* Ambitious, proactive, and tenacious in pursuit of new opportunities
* Creative problem-solver with a passion for delivering exceptional partner experiences
* Positive and purpose driven and aligned with the brand’s values and mission
Seniority level
* Director
Employment type
* Full-time
Job function
* Sales and Business Development
Industries
* Events Services and Professional Training and Coaching
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