Company Description
With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the centre of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, we are the flagship Publicis Media agency that uses our 'Power of One' business model, with teams that span multiple disciplines across clients such as Aldi, P&G, Primark, Samsung, Stellantis, and Visa.
We place a huge focus on our People, and have driven flagship D&I and L&D programmes within Publicis Media; our goal is to help every individual reach their fullest potential, and we encourage everyone to make "Brave Plays" in how they approach their work and their own career development. As a result, we have an exceptionally energised and committed talent base, all of us proud of our welcoming and supportive culture, as evidenced by our recognition as one of Campaign's Best Places to Work for five years in a row, Media Week's Agency of the Year 2025 and one of the Sunday Times Best Places to Work 2025.
Overview
The Role
As a Paid Social Manager supporting the Western Union account, you will help deliver paid social activity for a globally recognised financial services brand operating across multiple markets. Western Union enables cross‑border money movement and financial inclusion worldwide, meaning paid social activity must be accurate, responsible, and performance‑driven within a regulated environment.
This role is well‑suited to someone with solid paid social experience who is ready to take more ownership while continuing to develop their strategic, client‑handling, and innovation skills. You will support the day‑to‑day running of campaigns, contribute to planning and testing, and play an active role in innovation and influencer‑led paid social workstreams, with guidance
Responsibilities
Key Responsibilities
Data & Insight
Support the selection and tracking of KPIs aligned to Western Union's campaign and market objectives.
Assist with reporting and performance analysis, turning data into clear insights and actions.
Help identify trends, learnings, and opportunities across markets and platforms.
Work within agreed measurement and compliance frameworks, escalating issues where needed.
Technology & Tools
Use Publicis tools and platform features to support efficient campaign delivery and optimisation.
Assist with testing new ad formats, features, and betas relevant to Western Union.
Build familiarity with automation and platform tools to support smarter ways of working.
Follow best‑practice processes and contribute ideas for improving delivery.
Media Strategy & Execution
Support paid social planning and activation across platforms including Meta, TikTok, LinkedIn, Pinterest, and Reddit.
Build, manage, and optimise campaigns with support from senior team members.
Contribute to testing plans and learning agendas to improve performance over time.
Ensure campaigns are set up accurately and aligned to agreed objectives and messaging.
Innovation & Influencer Workstreams
Support innovation initiatives on the Western Union account, including testing new formats and approaches.
Assist with influencer and creator‑led paid social activity, helping amplify creator content through paid media.
Help track and evaluate influencer performance, contributing to learnings and recommendations.
Stay curious about platform, cultural, and creator trends and share relevant ideas with the team.
Operations & Delivery
Support day‑to‑day campaign delivery and optimisation across markets.
Maintain high standards of accuracy across briefs, budgets, and performance tracking.
Assist with financial processes and QA, escalating issues where required.
Communicate clearly with internal teams to ensure smooth delivery.
People & Culture
Work collaboratively as part of the paid social team, contributing to a positive team culture.
Take ownership of personal development, seeking feedback and learning opportunities.
Support junior team members where appropriate and learn from senior colleagues.
Show curiosity, adaptability, and a willingness to test and learn.
Qualifications
About You
Hands‑on experience in paid social activation and optimisation.
Comfortable working with data and performance reporting, with support.
Interest in working on multi‑market or regulated clients (e.g. finance or payments).
Organised, detail‑oriented, and keen to take on more responsibility.
Interest in innovation, testing, and influencer or creator‑led media.
Collaborative, proactive, and motivated to grow within a performance marketing role.
Additional Information
Starcom has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Planswe also offer;
WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.
Full details of our benefits will be shared when you join us
Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.
We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.
Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG's (Employee Action Groups).