We're hiring a Creative Strategist for our DTC Brand, a fast-growing direct-to-consumer brand in the men's grooming space.
We're not looking for just another scriptwriter or idea generator.
We need someone who understands why creatives work, not just how to write them.
What You'll Be Doing
-Developing high-converting ad concepts for Meta
-Identifying new angles based on customer psychology
-Researching competitors, market positioning, and messaging gaps
-Mapping creatives based on stages of awareness
-Identifying market sophistication levels and adjusting -messaging accordingly
-Extracting voice-of-customer insights from reviews, forums, comments
-Creating briefs for video editors and static designers
-Iterating based on performance data
What You Must Understand
-Stages of Awareness (cold → problem aware → solution aware → product aware)
-Market Sophistication (how crowded the space is and how to differentiate)
-Competitor breakdown and positioning analysis
-Research-driven angle development
-Hook testing frameworks
-Direct-response psychology
If you've read Eugene Schwartz or worked in DTC scaling brands, that's a strong plus.
Our Workflow
-We provide performance data and internal insights
-You provide structured concepts and scripts
-Our editors and designers bring them to life
-We feed results back into iteration
-This is a collaborative environment, not siloed work.
Ideal Candidate
-Has worked with DTC brands before
-Has experience in Meta ad creative strategy
-Can produce multiple angles per brief
-Thinks in testing frameworks
-Comfortable working fast (24–48h turnaround on concepts)
Let's build winning ads.
Contract duration of more than 6 months. with 40 hours per week.
Mandatory skills: Marketing Strategy, Copywriting, Creative Writing, Content Strategy, Market Research, Content Planning, Research & Strategy