We’re looking for a Social Media Lead who can direct social media strategy at a senior level and help our clients grow. This role is responsible for leading the strategic direction of social media across key client accounts while ensuring campaigns deliver measurable impact. You will oversee multiple client relationships and work closely with senior stakeholders to ensure social media is aligned with broader marketing and commercial objectives. As a senior leader within the agency, you will also play a key role in developing our social media offering, mentoring the team and supporting business growth. This is a role for someone who understands that social media is not just content, it is a powerful driver of brand growth, audience engagement and business performance. The Job In this role you will work closely with senior client stakeholders and internal teams to ensure social media delivers meaningful results as part of integrated campaigns. In this role you will be: • Leading the strategic direction of social media across key accounts • Building trusted relationships with senior client stakeholders • Overseeing the development of integrated social campaigns • Ensuring social media activity supports broader marketing and business objectives • Leading quarterly planning sessions and strategic reviews • Identifying opportunities to expand social services and grow accounts • Mentoring and managing Social Media Managers and supporting team development • Contributing to agency thought leadership and new business opportunities • Overseeing the planning and delivery of social media campaigns across accounts. • Responsible for ensuring social media performance is understood and used to inform strategy. • Helping clients understand the impact of social media on their business • Playing a key role in growing client accounts and the agency’s social media offering • Supporting new business proposals and pitches You will be responsible for ensuring our work delivers value and drives growth for clients. The Person We’re looking for someone who owns outcomes, not just deliverables. This role requires someone who is strategic, commercially aware and highly proactive. Someone who has proven experience managing client relationships at a senior level and within a minimum of 7-10 years’ experience in social media or digital marketing. We’re looking for someone who has significant experience managing major client account and leading integrated social media campaigns. You’re someone who: • Takes ownership of client success and long-term growth • Is confident advising and challenging senior stakeholders when necessary • Understands how social media fits into broader marketing strategy • Can lead conversations about performance, strategy and innovation • Thrives in a fast-paced agency environment • Has expert knowledge of social media strategies across major platforms You should also be someone who leads by example. We value people who work hard, support their teams and are motivated by helping clients achieve real results. This is not a passive leadership role. We want someone who actively contributes ideas, pushes for improvement ad drives progress. If you want to lead social strategy, shape campaigns and help ambitious brands grow, we’d love to hear from you. About BIG Established over two decades ago, BIG Partnership has grown to become one of the UK’s largest and most successful independent marketing agencies, with 70 people working on over 200 clients across offices in Glasgow, Edinburgh, Aberdeen and Manchester. We specialise in offering a fully integrated service to our clients, with core services that cover PR, design, digital and marketing. We work with businesses ranging from start-ups to some of the world’s biggest brands. Household brands, including Aldi, BP, Deloitte, Asda, Loch Lomond Whisky and Loganair, have entrusted their marketing and communication needs to us. We are BIG on our people and culture. You’ll be working alongside colleagues who will happily go the extra mile for you, because they know you would do the same for them. At BIG our values aren’t just words, they’re how we work every day: Refuse to settle : You spot opportunities, solve problems, and make results happen. Own the impact : You lead by example, take pride in your work, and make every client feel the value of your expertise. Bring the magic : You energise colleagues, inspire clients, and bring positivity to every project. We’re truly a values-driven organisation. A hallmark of our ethos is our focus on staff development and an open, supportive culture. If you're interested in working with us, you can find our open vacancies on our website, and you can hear directly from our teams about our award-winning culture and what they love most about working at BIG. BIG Partnership is committed to being an equal opportunities employer and we welcome applicants from all backgrounds. Closing date: 17th March 2026