Senior Recruitment Consultant – Marketing and Digital (Analytics, Product, Research, Insights and CRM) at Harnham – London, UK
Lead Marketing Analyst. Location: Fully remote (UK-based). Salary: Up to £80k + 10% bonus.
About the Business
* A long-established, consumer-focused digital business backed by private equity undergoing a significant transformation under new leadership.
* Three-pillar growth strategy – t• Expanding and strengthening core digital products • Enhancing customer experience to drive engagement and loyalty • Building stronger community connections and marketing reach
* Modernising data and analytics infrastructure with a focus on subscription model evolution and revenue diversification
This newly created position is within the central Analytics, Data, and Engineering function, adding an extra layer of leadership in marketing analytics.
What You’ll Be Doing
* Lead a small analytics team delivering insights to guide marketing targeting, spend, and impact.
* Own full‑funnel, cross‑platform customer analysis (web analytics, attribution partners, CDPs).
* Improve campaign decision‑making through attribution, incrementality, and media mix modelling.
* Partner with Data Science to build predictive models (LTV, churn).
* Own and refine marketing forecast models for budget and performance planning.
* Use statistical analysis to optimise testing methodologies and outcomes.
* Develop best practices, transparent reporting, and actionable insights.
* Manage stakeholders across the business to improve marketing decisions.
* Build strong cross‑functional relationships to promote a data‑driven culture.
* Work with Data Engineering to manage data requirements and ensure quality deliverables.
Candidate Profile
Background
* Ideally from gaming, but open to e‑commerce, ad‑tech, or subscription/dating apps.
* Must have a strong B2C focus.
Experience
* Proven track record in marketing analytics.
* Comfortable leading and mentoring others.
* Strong stakeholder management and presentation skills.
* Line management experience (desirable but not essential).
Technical Skills
* SQL (essential).
* Power BI / Looker.
* Data visualisation expertise (Snowflake desirable).
* Knowledge of attribution, forecasting, incrementality testing, MMM, LTV/churn modelling (advantageous).
Package & Benefits
* ~£80k base salary + 10% bonus.
* Private healthcare (including dental).
* 6% pension contribution.
* Life insurance + employee assistance programme.
* Enhanced family leave.
* 25 days holiday + bank holidays (buy/sell option).
* Flexible working hours.
Interview Process
* 1st stage: Zoom interview with senior marketing leadership.
* 2nd stage: Take‑home task + panel presentation.
* 3rd stage: Final interview with executive team.
Senior Level
* Mid‑Senior level
Employment Type
* Full‑time
Job Function
* Analyst
Industry
* Consumer Services
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