At GO Outdoors, our purpose is to inspire and equip everyone for life outdoors.
Role Overview
Make your part of GO a great place to shop and work through the effective leadership and management of your store or defined business area. Motivate and coach store teams to deliver service with customers at the heart, through exceptional store standards and highly engaged colleagues.
Responsibilities
* Support the Store Manager and motivate a high‑performing, highly engaged team.
* Create a culture of exceptional customer service ensuring store teams win customers for life by exceeding their expectations.
* Develop store teams through internal development programmes to support future talent and career pathways.
* Uphold a safe and compliant operating environment for all colleagues and customers.
* Deliver financial results in line with or in excess of company targets.
* Support other retail management duties where required.
* Act as the point of contact for colleagues in the manager’s absence.
* Provide excellent customer service, addressing inquiries and resolving complaints professionally.
* Help manage day‑to‑day operations, including opening and closing procedures.
* Support cash management tasks, such as processing transactions and reconciling tills.
* Participate in hiring, onboarding, and training new employees.
* Provide feedback and coaching to colleagues to improve performance.
* Support the Store Manager in maintaining colleague schedules to ensure proper coverage and productivity.
Role Objectives and KPIs
* Contribute to achieving or exceeding the store’s monthly sales target.
* Drive all additional KPIs including but not limited to Units, Conversion, ATV and UPT.
* Achieve upselling or cross‑selling targets.
* Maintain a high customer metric score.
* Ensure stock accuracy during store audits.
* Ensure all new colleagues complete mandatory training.
* Ensure employee satisfaction and engagement survey results meet or exceed company benchmarks.
* Assist in keeping operational costs within the allocated budget.
Skills and Experience
* Great coaching, mentoring and team‑building skills that drive team performance.
* Clear, confident, and motivational communicator with excellent verbal, listening and written communication skills.
* At least two years of management experience, preferably in a comparable retail format.
* Experience of effectively prioritising and delegating workload to achieve team goals and objectives.
* Proven record of successfully promoting and growing a brand or service in the local community.
* Passion for customer service and a proven record of delivering excellence in this area.
* Ability to improve store performance and standards through effective planning.
* Robust working knowledge of retail KPIs and the proven ability to control costs, increase sales and improve the customer experience.
* Knowledge of local market trends, competitor activity and ability to identify local community growth opportunities.
* Leads with a plan/do/review mindset.
* Confident and clear decision maker.
* Communicates in a way that inspires and engages.
* Strives to be better.
* Resilient and positive attitude even under pressure.
* Takes personal responsibility.
* Lives and breathes our values.
* Passionate about developing teams.
* Committed to two‑way, clear and honest feedback.
* Builds great relationships.
Benefits
* Discretionary bonus schemes.
* Company discount on a large number of products in‑store and online.
* Exclusive deals and discounts from retail and hospitality businesses through our online benefits platform.
* Access to digital health and well‑being services through our benefits platform.
* Health cash plans.
* Wide range of internal development courses to support personal and professional development throughout your career journey with the Group.
* Access to apprenticeships and accredited qualifications – earn while you learn and gain nationally recognised qualifications (England only).
* Discounted gym memberships.
* Access to colleague networks to share lived experiences and support initiatives that drive positive change.
* Opportunities to volunteer and contribute to the JD Foundation.
* Employer engagement forums to help influence positive change.
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