ABL Health is a leading healthcare provider delivering free healthcare services that support people to live healthier lives. We really care about what we do, working across communities to improve people’s health and wellbeing through compassionate, evidence-based support.
Marketing at ABL Health plays a vital role in helping people understand, access and engage with our services, and in building the ABL Health brand across the UK.
This is a rare chance to work in a marketing team promoting a range of services that genuinely help people, that are completely free to access.
The Role
As part of a growing marketing team, we’re looking for a Marketing Executive for our Your Health Nottinghamshire service with a strong focus on content creation and social media, alongside other core marketing activity such as email,PR, website content, printed media and internal communications.This is a wonderful role that is tasked with bringing our life-changing services to life online, telling the stories of the people and communities that benefit from this change.
This role is based in our Mansfield office 5 days a week, with travel to our service delivery hubs for content creation.
Salary up to £27,000 per year.
Key Responsibilities
* Work within wider UK marketing team to provide outstanding marketing campaigns for ABL, with a specific focus on Your Health Notts, taking the lead in this region for content creation, marketing execution and internal communication.
* Work closely with the Nottinghamshire regional operations and engagement teams to understand their needs, co-creating regional marketing content and execution plans to help meet local service targets.
* Create engaging content for social media profiles – end-to-end production including video, photos, written content and scheduling to amplify our services and outcomes.
* Visit local areas where ABL’s services are being delivered to capture video and photo content.
* Manage email campaigns to drive referrals and enhance B2B relationships.
* Support the lead generation activity through paid media and creative optimisation.
* Create a regular newsletter for the local service to highlight the great work and achievements.
* Develop new website content and landing page optimisation, working with the regional teams on requirements, and the developers on delivery.
* Compile regular marketing performance reports, analyse performance and optimise marketing efforts accordingly.
* Contribute to the UK wide marketing function, helping the team to evolve into a best in class department.
About You
* A dynamic, creative mindset with the ability to generate ideas and execute with passion and enthusiasm.
* Strong content creation and video skills, including filming and editing a variety of people including staff and service users in a creative, engaging way.
* Experience managing content planning, production, scheduling and user engagement across multiple social profiles.
* Some experience using AI tools for content creation such as copy, video, and imagery would be useful.
* Comfortable taking a performance marketing approach; reviewing analytics and data to help shape content execution and media planning.
* Experience of healthcare marketing or an environment requiring emotive storytelling and working directly with service users is beneficial.
* Comfortable working in an office and developing close relationships with regional stakeholders, and travelling to different services regularly for content production.
* Experience with some of the following: Filming, photography, video editing software, Canva, Adobe Creative Cloud, Wordpress, Google Analytics.
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