Sales Manager - London
Job Title: Sales Manager Reports To: Head of Sales Team: Commercial TeamDirect Reports: n/a Location: Kennington, London Head OfficeWorking Patten: Hybrid, minimum of 3 days a week in the office
Who is Peppermint?
Peppermint is a multi-award-winning events business, founded in 2003 by Alex Brooke and Adam Hempenstall - passionate in providing first-class bars and drinks-led solutions to the UK's greatest events & venues. Today, Peppermint services over 50 events and venues every year and has developed long-standing relationships with the likes of AEG, IMG, and Live Nation. Events include BST Hyde Park, Hyde Park Winter Wonderland, All Points East, Lytham, Rewind festivals and many more.
Peppermint has recently partnered with Levy UK and supports venues with premium F&B experiences - including The O2, Dreamland (Margate), The Piece Hall (Halifax) and the Johan Cruff Arena in Amsterdam. Peppermint's success has been driven by its relentless passion for its people, innovation and sustainable practices - with 20 years' operational experience - it's a powerful combination. https://www.peppermintbars.co.uk/
Overview of Role
The Sales Manager will play a key role in driving performance and growth across Peppermint's three core sectors: Greenfield events, venues, and seasonal venues, with a strong focus on building meaningful in-person relationships and becoming a trusted, go-to contact for bar opportunities.
While some work will be reactive, the role is grounded in being out in the market, fostering trust and creating genuine reciprocity through consistent presence and follow-through.
Working closely a with the Head of Sales, and supporting the Commercial Sales Director and founders on larger bids, you will both generate your own opportunities and help progress longer-term deals, developing leads, contributing to proposals, and converting conversations into commercial agreements.
Core Accountabilities
New Business Development
* With the support of the Head of Sales, proactively identify and explore new festivals, venues and events, attending in person whenever possible to scope opportunities and initiate meaningful engagement.
* Build and maintain strong relationships with promoters, rights holders, venue operators and commercial partners.
* Actively represent Peppermint within the industry by attending relevant events, festivals and networking opportunities.
* Maintain strong awareness of emerging trends and opportunities within the market.
Pipeline Development
* Build and develop a strong pipeline by proactively identifying, engaging and progressing new opportunities across the market.
* Take ownership of individual prospects, while supporting the wider pipeline strategy led by the Head of Sales.
* Continuously expand your industry network to generate new opportunities and maintain a consistent flow of potential business.
Pitch Development & Sales Process
* With the support of the Head of Sales, develop pitch materials and tenders, proposals and commercial submissions, proactively driving content and pulling together the required inputs.
* Work on P&L creation for bids with the support of Commercial Finance Analysis.
* Lead the coordination of information and shape compelling proposals and presentations, without relying on direction to progress work.
* Actively support the Founders and Directors on major pitches, anticipating needs and adding value throughout the process.
Commercial Support
* Work with Commercial Finance to develop budgets, financial models and proposals.
* Support commercial negotiations and deal structuring.
* Ensure opportunities are viable and aligned with profitability targets
Relationship Management
* Build and maintain strong relationships with industry stakeholders to support long-term opportunity development.
* Maintain regular engagement with prospective partners and contacts to identify future opportunities.
* Ensure Peppermint maintains strong visibility across the market.
Reporting & Market Insight
* Provide regular updates to the commercial team on new prospects, bids, opportunities and industry developments.
* Maintain accurate opportunity tracking using the Compass CRM system, Monday.com and internal excels documents.
Account Management
* Ensure a clear and efficient handover of successfully won business to the relevant internal teams following contract agreement.
* Work collaboratively with internal teams to ensure commercial agreements are clearly documented and understood prior to project delivery.
Key Contacts
Internal:
* Head of Sales
* Sales and Commercial Director
* Founder - Alex Brooke
* Commercial Finance Analysis / Finance Din
* Operations / Project Director
* Head of Client Relationships / Account Manager
* Finance Director
* Levy Growth Team
* Strategic Bid Director (Levy) & Bid Writing Team
External:
* Event, festival, venue and commercial rights holders
* Music promoters
* Commercial partners and stakeholders across the events and entertainment sectors.
Knowledge / Experience / Skills - Essential
* Experience working in a proactive business development and outbound sales role (3+ years).
* Experienced in managing competitive tenders and delivering compliant submissions to win new business. (2 Years +)
* Able to develop and close new business opportunities from initial contact to contract
* Strong relationship-building skills, with confidence developing new industry connections and engaging senior stakeholders.
* Comfortable working in a fast-paced environment, adapting to different clients and managing multiple opportunities at once.
* Self-motivated and proactive, with the ability to take ownership and drive activity independently.
* Outstanding communication and interpersonal abilities
* Strong commercial awareness, able to identify and prioritise high-value opportunities.
* Experience within events, festivals, venues or related sectors (3 + Years)