Company Overview:
Campfire is an award winning Social first digital agency, founded on values of Honesty & Integrity, Exceeding Expectations and First Principle Thinking. Holding some of the world’s leading brands on our client roster, we pride ourselves on innovating and creating performance driving firsts for our clients.
We believe in meritocracy. If you want to work for an agency who will invest in you and your career, Campfire is the right place for those willing to step up and deliver as part of the team and for our clients. With quarterly PDPs rather than annual, your career can move as quickly as you do.
Position Overview:
We are looking for a visionary Head of Social Media to lead our organic social media team. In this senior management role, you will define and execute world-class social strategies, foster a culture of innovation, and set the benchmark for creative and operational excellence across the team. You’ll be responsible for overseeing the performance of our social media and team, while ensuring we stay at the forefront of social trends.
We're looking for people who really *get* social, the chronically online ones, the ones who are deep in internet culture and know every meme reference, tiktok reference, brand blunder, influencer drama, you name it. We're looking for people who have evidence of orchestrating moments online on behalf of brands, and also have great experience in leading proactive innovation and managing people. In short, we're looking for a leader in the truest sense of the word, who also lives and breathes socially.
What are the key responsibilities for the role?
* Team Leadership & Motivation: Inspire and mentor a dynamic team of social media managers and executives, fostering a culture of collaboration, creativity, and accountability. Drive personal development across the team, encouraging innovation and out-of-the-box thinking to deliver best-in-class results.
* Strategic Leadership: Define the vision for creative and strategic excellence in social media, setting world-class standards and positioning the team as thought leaders.
* Creative Innovation: Lead the charge on award-winning, innovative social concepts, testing new ideas and trends, and driving creativity across all platforms.
* Product Innovation: Responsible for defining the product vision, prioritising features and driving innovation within the organisation.
* Campaign Execution & Optimisation: Oversee the execution and optimisation of social campaigns, ensuring content delivers on KPIs and client goals, while tracking real-time performance to continuously innovate.
* Operational Excellence & Best Practices: Establish and implement best practice frameworks and processes to ensure operational excellence across the social media team. This includes setting clear guidelines for workflow, quality control, and campaign execution to ensure consistency, efficiency, and high performance at all times.
* Client & Stakeholder Engagement: Serve as the lead point of contact for senior clients and stakeholders, ensuring seamless communication, transparency, and exceeding client expectations.
* New Business Development: Actively contribute to new business pitches, providing social expertise to prospective clients, and helping secure new opportunities for growth.
* Capacity Planning & Workflow: Shape the team’s workflow by managing capacity, prioritisation, and effective time utilisation.
* Testing & Analytics: Drive a data-driven approach to content strategy, using insights to refine campaigns and establish industry best practices in testing and innovation.
Required skills for our team..
* 5+ years of experience in organic social media, with at least 2 years of managing a direct team.
* Proven track record in building and executing successful social media strategies, particularly within beauty, fashion, or lifestyle sectors.
* Deep understanding of social platforms (Instagram, TikTok, Facebook, YouTube, etc.), with a focus on data-driven strategies.
* Strong creative vision and ability to turn ideas into impactful campaigns that resonate with diverse audiences.
* Excellent communication and presentation skills, capable of influencing senior stakeholders.
* Proven ability to lead, motivate, and inspire teams, develop talent, and foster a culture of innovation and accountability.
* Experience in contributing to new business efforts, including pitching and client acquisition.
* Experience in using social media management tools and analytics platforms to track performance and drive results.
What do we expect from our team?
At Campfire we are committed to providing all our campers with a healthy, safe and supported work environment, where everyone is able to be themselves, work freely and express their creative passion. We do ask that in order for us to do so, you comply with our behaviour expectations.
Our values?
Campfire share their values, not as words on a wall but as something we naturally live and breath every single day, and as part of our recruitment process we will ask specific questions around culture to ensure all new campers are aligned with our three core values: Clarity, Honesty & Integrity |Exceeding Expectations | First-Principle Thinking
What do we offer our team?..
* 25 days annual leave, plus Bank Holidays, christmas shutdown, the day for your birthday
* Loyalty Holidays (accrue 1 extra day per anniversary year up to 5 extra days)
* X2 wellness days or £100 allowance
* Hybrid working (2 days in the office, three days from home)
* Flexi-hours, our full hours are 9-5:30, but core hours are 10-4:00, the remaining hours outside of this (if you're an early bird or night owl) are up to you to decide when to work
* Discretionary Bonus (this will be part fixed salary % and part flexi % based on performance metrics - all bonuses are subject to business performance)
* Monthly Campfire value awards
* Free fruit, snacks and plenty of beverages to keep you full for the day
* Regular social events including the big summer and christmas parties
* Enhanced maternity, paternity, adoption leave, shared parental and fertility journey support policies
* Enhanced company sick pay
* Employee assistance programme - with access 24hrs a day on an array of topics that you may benefit from seeking additional support.
Equal Opportunities Statement
Campfire believes that everyone should be treated with respect and dignity, and that’s why we embrace equity as part of our values. We strive to prevent discrimination in all aspects of the employee cycle, in particular in the recruitment process. We understand that no “one size fits all” and we are committed to ensuring everyone feels welcome, at ease and supported.
Disability Confident Employer
At Campfire, we are proud to be a Disability Confident Employer. We are committed to creating an inclusive and supportive workplace where everyone can thrive, regardless of disability or long-term health condition.
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