Wetherby Laroc Group is a successful and independent manufacturer of performance building products and systems. Established for over 45 years, we have supplied our innovative and market-leading products to the UK construction and renovation sector, as well as providing our technology partner manufacturing service, from our state-of-the-art facility in Dalton, North Yorkshire.
The Role:
Due to continued expansion, we are looking for a proactive, commercially minded Senior Marketing Executive to join our dynamic marketing team. This role is ideal for an experienced marketing professional with a strong background in digital and traditional marketing who is looking to take ownership of campaign delivery, content strategy, performance analysis, and contribute directly to the continued growth of our brand.
You will play a key role in executing integrated marketing strategies across all channels, supporting large-scale projects, and identifying opportunities for brand and business development. You need to be confident in your marketing abilities, passionate about data-driven performance, and capable of managing multiple priorities in a fast-paced environment.
Key Responsibilities
Lead and support the development and execution of integrated marketing campaigns across digital and print, including:
Website development and management
SEO strategy and implementation
PPC campaigns and tracking
Content planning and creation across formats
Design and production of event and training collateral
Paid social advertising (Meta, LinkedIn, TikTok, etc.)
Organic social media management and community engagement
Email marketing and campaign automation
Advertising (print/digital) and PR coordination
Design and sourcing of print collateral and branded merchandise
Conduct in-depth weekly and monthly performance analysis of digital campaigns (SEO, PPC, Paid Social, Email etc), identifying key insights and areas for improvement
Maintain and segment marketing email databases, ensuring GDPR compliance, and build targeted email campaigns with measurable KPIs
Carry out monthly competitor, customer, and market analysis to support strategic decision-making and identify new growth opportunities
Prepare comprehensive monthly reports covering campaign performance, audience insights, and channel effectiveness for key stakeholders
Stay ahead of industry trends, platform algorithm updates, and best practices across digital channels, recommending innovative improvements
Essential Skills and Experience
Minimum 5+ years of hands-on experience in a similar marketing role, either in-house or agency-side
Proven experience managing multi-channel marketing campaigns with measurable results
Strong knowledge and experience in:
Meta Business Manager & Ads Manager
LinkedIn Campaign Manager
X for Business, YouTube Ads, TikTok for Business
GA4, GSC, and GTM
WordPress website management
Email & CRM platforms (e.g., Mailchimp, Campaign Monitor, HubSpot, etc.)
SEMrush or similar SEO tools
Adobe Creative Suite (Photoshop, Illustrator, InDesign) or equivalent
Microsoft Office (PowerPoint, Word, Excel)
CIM, Meta, and/or Google certifications are highly desirable
Strong analytical mindset with the ability to extract insights and turn data into actionable strategies
Outstanding written and verbal communication skills
Meticulous attention to detail and ability to manage deadlines and competing priorities with minimal supervision
Highly motivated, self-starter with a passion for marketing innovation and continuous learning
What We Offer
~£30,000 - £40,000 per annum + bonus
~ A fast-paced, supportive, and collaborative working environment
~ Opportunities for career development and professional training
~ Company events
~ Company pension
~ Cycle to work scheme
~ Employee discount
~ On-site parking